{
  "docId": "019dd923-5de0-76bd-a16a-0e0db3842a86",
  "docSlug": "c594c5cd6d5aabcb",
  "documentTitle": "New-business building in 2022: Driving growth in volatile times",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 7,
  "pageCount": 13,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 16,
  "notes": "McKinsey Global Survey on new-business building, 2022.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_grouped",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-0e0db3842a86/7",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-0e0db3842a86",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-0e0db3842a86.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-0e0db3842a86#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The need to increase new-business-building activity: To meet business leaders' expectations for the revenue contribution of new-business building, companies will need to quickly ramp up their new-business-building activity and increase their scaling and success rates.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e37-719d-8bde-9cb9df159ce8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.6,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Aggregate revenue from new businesses at respondents' organizations, by industry, %",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26c12a48-3140-4343-a9b0-ab8962b132a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue share from new businesses: 2.4x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e37-719d-8bde-a19c14d01590",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.28,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "paragraph",
      "text": "The need to increase new-business-building activity: To meet business leaders' expectations for the revenue contribution of new-business building, companies will need to quickly ramp up their new-business-building activity and increase their scaling and success rates.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "772e7c03-0740-41be-a8a6-916d0bb9cb88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.35,
        "y": 0.6
      },
      "kind": "source-note",
      "text": "Source: McKinsey Global Survey on new-business building, 995 C-suite executives, senior managers, and business unit or division heads, July 19 to September 1, 2022",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "318eebfd-db40-4e0f-9ab9-580f6c8c327d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.35,
        "y": 0.05
      },
      "kind": "title",
      "text": "Businesses built in the next five years will need to generate 2.4 times the share of revenues of businesses built in the past five years.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59052d1f-4281-4c53-baab-93766ada7e61",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "51310522-a18c-478d-9425-fa58c5b00450",
      "evidence": "The slide presents a comparison between the current state (past five years) and future expectations (next five years) of new-business building, highlighting the need for increased activity.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "df61cc16-cc97-4a44-98c7-e044ca6fda71",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The data tables and industry trends provide evidence and proof.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 6,
      "name": "Hypothesis Test",
      "slug": "42-hypothesis-test",
      "bestFor": "Strategy validation, due diligence, research presentations",
      "matchId": "1e91581e-c037-4879-806c-9cad6a21f258",
      "evidence": "The data tables and industry trends test hypotheses.",
      "position": 2,
      "objective": "What are the key factors driving successful new businesses?",
      "structure": "The Hypothesis -> Test 1 (Supports/Refutes) -> Test 2 (Supports/Refutes) -> Conclusion (Validated/Pivoted)",
      "confidence": 0.6,
      "description": "State a hypothesis upfront, then systematically prove or disprove it with evidence"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}