{
  "docId": "019dd923-5de0-76bd-a16a-0e0db3842a86",
  "docSlug": "c594c5cd6d5aabcb",
  "documentTitle": "New-business building in 2022: Driving growth in volatile times",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 13,
  "pageCount": 13,
  "prevPage": 12,
  "nextPage": null,
  "slideType": "appendix_disclosure",
  "function": "appendix",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Standard McKinsey disclosure slide with branding and app promotion.",
  "elementsJson": [
    "paragraph",
    "logo_grid",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-0e0db3842a86/13",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-0e0db3842a86",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-0e0db3842a86.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-0e0db3842a86#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.763,
        "y": 0.921
      },
      "kind": "disclaimer",
      "text": "Designed by McKinsey Global Publishing. Copyright © 2022 McKinsey & Company. All rights reserved.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "087fc397-1105-4644-a224-4342984c53e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.115,
        "x": 0.837,
        "y": 0.696
      },
      "kind": "image",
      "text": "QR code for McKinsey Insights App",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17137d93-3a47-480a-848d-5104f2a3f61e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.095,
        "w": 0.262,
        "x": 0.045,
        "y": 0.862
      },
      "kind": "image",
      "text": "McKinsey & Company",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "148fc99c-659f-471a-bb9b-38c7124815d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.019,
        "w": 0.137,
        "x": 0.826,
        "y": 0.672
      },
      "kind": "paragraph",
      "text": "Find more content like this on the McKinsey Insights App",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1074d5e2-6a06-4ce2-8f3e-c59632118e0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.275,
        "w": 0.275,
        "x": 0.045,
        "y": 0.058
      },
      "kind": "paragraph",
      "text": "The survey content and analysis were developed by Markus Berger-de León, a senior partner in McKinsey's Berlin office; Shaun Collins and Ari Libarikian, a consultant and senior partner, respectively, in the New York office; Ralf Dreischmeier, a senior partner in the London office; and Belkis Vasquez-McCall, a partner in the Southern California office. They wish to thank Lilli Beard, Mark Begej, Rohit Bhapkar, Filippo Fabrini, Jop Gerritsen, Hanna Megaouel, and Joe Takai for their contributions to this work.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21ea0de3-c4f1-407a-b66e-d88a2468fc45",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 13,
      "beatId": "5c6bf307-0ace-41a1-b63d-4e59c1dc1bbf",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The appendix disclosure provides a call to action.",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}