{
  "docId": "019dd923-5de0-76bd-a16a-06ef8468a15b",
  "docSlug": "559c555669634c50",
  "documentTitle": "COVID-19 Auto & Mobility Consumer Insights",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 22,
  "pageCount": 45,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 27,
  "notes": "The chart displays net scores and percentage breakdowns for 'Increase', 'Did not change', and 'Decrease' in spending.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-06ef8468a15b/22",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Change in planned vehicle spending vs. pre-COVID-19",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82d16606-4f8d-4c57-8a14-f59f56cd7c19",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Change in planned vehicle spending: 30%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e35-763d-8379-9a7412300df6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1. Q: Given TODAY'S situation, how did the total value of the vehicle you are considering purchasing or leasing changed? Source: McKinsey Global COVID-19 Automotive Consumer Survey (May 9-17, May 27-29, June 16-18)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cea77a2e-1cbd-47a7-aee4-46e1b13d0858",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "A third of consumers plans to spend less on their next vehicle than planned before COVID-19 – fairly stable since last survey wave",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e03a23bf-5b83-473e-ab23-986d7e435370",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "0cdfe4ba-69e4-4f45-a268-4a434fac2062",
      "evidence": "The slide contains a data table with a clear and concise presentation of survey results.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 21,
      "beatId": "d4900353-cea1-4545-b3a2-f6c0764985cc",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck provides data on the market size and trends in the auto and mobility sectors.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}