{
  "docId": "019dd923-5de0-76bd-a16a-06ef8468a15b",
  "docSlug": "559c555669634c50",
  "documentTitle": "COVID-19 Auto &amp; Mobility Consumer Insights",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 21,
  "pageCount": 45,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "dense",
  "nDataPoints": 63,
  "notes": "The chart uses a stacked bar approach to compare three categories of incentives (Discount in-kind, Payment deferment, 0% financing) across seven countries.",
  "elementsJson": [
    "bar_chart_stacked",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-06ef8468a15b/21",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Stacked bar chart showing consumer preferences for discount types by country",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "629ae615-74d3-4813-8d9a-ffeb2a21618c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.04,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "1. Q: Which of the following incentive types would make you most likely to purchase/lease a vehicle in the next 1-2 months aside from cash? Source: McKinsey Global COVID-19 Automotive Consumer Survey (May 9-17, May 27-29, June 16-18)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "051af61c-6c75-469a-9223-22c57628fbe2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.3,
        "y": 0.18
      },
      "kind": "list",
      "text": "0% financing for 60-84 months; Up to 90 days deferred payment option for new purchasers; Up to 6 months cover for new vehicle owners who may lose their jobs; Free activation of telematics, emergency assistance features; Free Wi-Fi data for specified time period",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51a0f3a9-2ba6-41ae-a9b8-aac5681ec61f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percent of respondents: 55%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e35-763d-8379-66d5c9fbb9a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.87,
        "y": 0.01
      },
      "kind": "source-note",
      "text": "AS OF JUNE 29, 2020",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2d21684-64a2-4de1-afae-e11158e5390b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Aside from cash discount, 0% financing is consumers' preferred discount type",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd342275-bbd9-4b5f-a0c2-cd6d7fd59071",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 21,
      "beatId": "d4900353-cea1-4545-b3a2-f6c0764985cc",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck provides data on the market size and trends in the auto and mobility sectors.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}