{
  "docId": "019dd923-5de0-76bd-a16a-06ef8468a15b",
  "docSlug": "559c555669634c50",
  "documentTitle": "COVID-19 Auto & Mobility Consumer Insights",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 17,
  "pageCount": 45,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 27,
  "notes": "The chart tracks three categories: Economics, Health, and Subsidies across three regions.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-06ef8468a15b/17",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Stacked bar chart showing purchase delay reasons by region and date",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f361cdd4-a4da-488f-8731-51fe1cd70507",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percent of respondents: 57%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e35-763d-8378-0b657f117569",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: McKinsey Global COVID-19 Automotive Consumer Survey (May 9-17, May 27-29, June 16-18)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e30a0bb-4045-4d9f-9aa9-26db7d42c842",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Delays due to health concerns continuously decrease while financial concerns become more relevant",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48aca80a-c954-405c-961c-b52e1276184c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "c14f022c-d900-417d-a11d-ca4f73579d55",
      "evidence": "The slide features a stacked bar chart with clear labels and a simple color scheme, illustrating the data-ink ratio principle.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 15,
      "beatId": "6ffa8e9d-f624-4a14-93cb-64af0652a0a3",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck provides insights into the stable demand for electric vehicles, the importance of digital sales channels, and the increasing preference for private vehicle ownership.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 15,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "c453b5ba-0c73-47a3-8a96-5851ce2b950b",
      "evidence": "The deck highlights the stable demand for electric vehicles and the increasing importance of direct access to private vehicles.",
      "position": 1,
      "objective": "Why are consumers shifting towards digital sales channels and private vehicle ownership?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}