{
  "docId": "019dd923-5de0-76bd-a16a-06ef8468a15b",
  "docSlug": "559c555669634c50",
  "documentTitle": "COVID-19 Auto &amp; Mobility Consumer Insights",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 12,
  "pageCount": 45,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 42,
  "notes": "Data shows a consistent trend where higher-income households have lower cancellation rates across most surveyed markets.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-06ef8468a15b/12",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.92,
        "x": 0.04,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Stacked bar charts for 7 countries showing cancellation vs no cancellation by income level",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afffd5bc-ceb5-40c0-9d2a-b48a8e337c21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Cancellation rate",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e35-763d-8377-40fd3cf2051d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.04,
        "y": 0.21
      },
      "kind": "paragraph",
      "text": "Cancellation by household income, Percent of respondents (100% = Planned to buy pre-COVID)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d50fa5e0-43f7-4698-b400-5ded888fe82e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: McKinsey Global COVID-19 Automotive Consumer Survey (May 27-29, June 16-18); respondents who didn't share the income category were excluded",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5bd1bf29-c93f-4d3a-92f4-f1d8ef4279ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Across markets, higher-income households seem less likely to revise their initial purchase intent",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76656bf9-e633-4439-a073-a9e2fb572c5c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "9e6e67ac-61b9-4b85-8ab9-cb655cd74714",
      "evidence": "The slide features a stacked bar chart showing cancellation vs no cancellation by income level, which can be seen as a form of 2x2 matrix.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "dc1192ea-3cd6-465e-981b-5e38c7ab8f30",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck highlights the variations in consumer behavior and preferences across markets and segments.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}