{
  "docId": "019dd923-5de0-76bd-a16a-06ef8468a15b",
  "docSlug": "559c555669634c50",
  "documentTitle": "COVID-19 Auto & Mobility Consumer Insights",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 11,
  "pageCount": 45,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 24,
  "notes": "Data shows recovery trends from pre-COVID levels across three regions.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-06ef8468a15b/11",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-06ef8468a15b#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Purchase intent new cars vs. pre-COVID-19 level by household income",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50a1b836-ce14-406d-b33f-268c80a96daa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Purchase intent: 76",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e35-763d-8378-66497c3ef1c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.6,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "paragraph",
      "text": "1. Q: BEFORE the COVID-19 crisis started, how likely were you to purchase or lease a new or used vehicle within the next 12 months? 2. Q: Given TODAY'S situation, how likely are you to purchase or lease a new or used vehicle within the next 12 months? 3. Lower household income defined as income below 50k €/$/£ in Europe and US, below 75k in CN, below ¥5 Mn in JP",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d52a329b-08ba-43da-9bd2-8acb96983b48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: McKinsey Global COVID-19 Automotive Consumer Survey (May 9-17, May 27-29, June 16-18)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a87f3ec-809a-4bfd-bf35-0a863be016f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Lower-income household purchase intent recovering and now in line with higher-income households",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "003d3a1a-e922-44ae-be79-77569d97a224",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "7df3b0b0-2bf9-417a-8b01-ecbe8504aef4",
      "evidence": "The slide features a vertical bar chart with clear labels and a simple color scheme, illustrating the data-ink ratio principle.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "dc1192ea-3cd6-465e-981b-5e38c7ab8f30",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck highlights the variations in consumer behavior and preferences across markets and segments.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}