{
  "docId": "019dd923-5de0-76bd-a16a-0365fd3dcbe4",
  "docSlug": "31d0d04ca765dc29",
  "documentTitle": "What’s the future of generative AI? An early view in 15 charts",
  "authorId": "McKinsey",
  "authorName": "McKinsey",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 7,
  "pageCount": 18,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 144,
  "notes": "The slide uses a heatmap to visualize intensity of impact, with darker blue representing higher productivity gains.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "heatmap",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a16a-0365fd3dcbe4/7",
  "deckHref": "/decks/019dd923-5de0-76bd-a16a-0365fd3dcbe4",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a16a-0365fd3dcbe4.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a16a-0365fd3dcbe4#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Nearly all industries will see the most significant gains from deployment of the technology in their marketing and sales functions.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4ba-b17a39bb6676",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Generative AI productivity impact by business functions",
      "attrs": null,
      "subkind": "heatmap",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2487004-d965-4156-8fda-e64d54014603",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.35,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "Note: Figures may not sum to 100%, because of rounding. Excludes implementation costs (eg, training, licenses). Excluding software engineering. Includes aerospace, defense, and auto manufacturing. Including auto retail. Source: Comparative Industry Service (CIS), IHS Markit; Oxford Economics; McKinsey Corporate and Business Functions database; McKinsey Manufacturing and Supply Chain 360; McKinsey Sales Navigator; Ignite, a McKinsey database; McKinsey analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be57a010-1f66-471b-952c-835e381e0f97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Productivity impact: 2,600-4,400",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-2e34-7719-b4ba-b4bcbd510615",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Gen AI's precise impact will depend on a variety of factors, such as the mix and importance of different business functions, as well as the scale of an industry's revenue. Nearly all industries will see the most significant gains from deployment of the technology in their marketing and sales functions. But high tech and banking will see even more impact via gen AI's potential to accelerate software development.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c523c2af-1da4-4404-8748-3348489daa67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "source-note",
      "text": "Source: The economic potential of generative AI: The next productivity frontier",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1640a20-90fa-4706-8536-efbbb346a065",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.35,
        "y": 0.05
      },
      "kind": "title",
      "text": "Generative AI will affect business functions differently across industries.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04fca5c1-22f7-4b8f-9b7f-6190e79988cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Some industries will gain more than others",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd1c74cc-ecfd-41ff-a321-8dd5bf9708ae",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Heatmap matrix",
      "slug": "heatmap-matrix",
      "agent": null,
      "layer": "slide",
      "matchId": "6febaf50-5c56-4f59-b960-71be0662a7b8",
      "evidence": "chart/heatmap: Generative AI productivity impact by business functions",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 6,
      "beatId": "7fdf9cac-74d4-4035-9eac-29319409b5b4",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The market landscape and industry trends slides present potential applications and value drivers of generative AI.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}