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  "documentTitle": "What’s the future of generative AI? An early view in 15 charts",
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  "notes": "The chart ranks 11 specific AI use cases by perceived impact.",
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      "text": "Senior executives in significant global B2B and B2C sales and marketing organizations across a wide range of industries and company maturity levels were asked: Please share your estimated ROI/impact these tools would have if implemented in your organization. Source: McKinsey analysis",
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