{
  "docId": "019dd923-5de0-76bd-a169-f7f735886acd",
  "docSlug": "ec750abbd17d37a5",
  "documentTitle": "Unlocking the next  wave of digital growth: beyond metropolitan Indonesia",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 61,
  "pageCount": 84,
  "prevPage": 60,
  "nextPage": 62,
  "slideType": "industry_trends",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke diagram to illustrate the expansion of social media platforms into marketing, sales, and sourcing.",
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "bullet_list",
    "callout_box",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-f7f735886acd/61",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd#slide-61",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.75,
        "y": 0.05
      },
      "kind": "callout",
      "text": "Social media as an MSME super app",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6dac7990-3d82-4ed6-a8e3-3727b0f4d0b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.75,
        "y": 0.55
      },
      "kind": "callout",
      "text": "WeChat as MSMEs super-app in China",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e6f3fe8-18c7-4238-a61c-d8723a41771e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Social media (Facebook, WhatsApp, Instagram) are by far the most used apps for marketing, sales, and sourcing platforms among active SMEs.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a6b-775b-a1d5-f7ce5d57e4ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.28,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "One stop shop for MSMEs",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44de6741-252d-479a-b671-c5fcdf9508da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "paragraph",
      "text": "Social media giants are ramping up their shop offerings and positioning themselves as total SME solutions.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "884c2cda-deac-4c0d-8015-f6380bfd9c02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.28,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "Social media (Facebook, WhatsApp, Instagram) are by far the most used apps for marketing, sales, and sourcing platforms among active SMEs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d46819d5-6830-49e3-b374-83b4bf1cf525",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.28,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Nielsen; Kearney analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6c475d3-8a5d-45b3-8dd0-858ec8499c36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.28,
        "y": 0.05
      },
      "kind": "title",
      "text": "Social media as a total SME solution",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef7c54da-93c4-4a54-ada4-9242bfce1bdf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e4dc68e5-167f-4e85-a57c-36ba8a044205",
      "evidence": "paragraph/paragraph: Social media (Facebook, WhatsApp, Instagram) are by far the most used apps for marketing, sales, and sourcing platforms among active SMEs.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "f273f7a2-6779-402a-a0ae-176d493d7fa2",
      "evidence": "Central hub (One stop shop) connecting to three distinct service spokes (Marketing, Sales, Sourcing).",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}