{
  "docId": "019dd923-5de0-76bd-a169-f7f735886acd",
  "docSlug": "ec750abbd17d37a5",
  "documentTitle": "Unlocking the next  wave of digital growth: beyond metropolitan Indonesia",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 51,
  "pageCount": 84,
  "prevPage": 50,
  "nextPage": 52,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "Includes a qualitative user quote to support the thesis on convenience.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "bar_chart_vertical",
    "icon_grid",
    "quote_block",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-f7f735886acd/51",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd#slide-51",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Penetration in tier 2 and tier 3 cities will be lower than in tier 1 cities as the level of importance for convenience from the services will be lower.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-28ae-7243-84c7-6cf8a62a88cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.52,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Market size growth 2020-2025f",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d61f6af1-9c6c-47fb-a8ae-8b292313a815",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.28,
        "y": 0.4
      },
      "kind": "list",
      "text": "Penetration in tier 2 and tier 3 cities will be lower than in tier 1 cities as the level of importance for convenience from the services will be lower.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80f09abf-e6a3-4b31-81d5-d083428df831",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "GTV: $5bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-28ae-7243-84c7-74dc78c002cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.28,
        "y": 0.7
      },
      "kind": "quote",
      "text": "I don't use ride-hailing because most places are quite close to where I am. I prefer to use my own transportation.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60bd9623-8527-4dc5-9b89-0d4e9bdc1f65",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.28,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Note: Penetration is defined by the average monthly active users per capita across food delivery, motorcycle ride-hailing, and car ride-hailing. Source: Nielsen, Alpha JWC; Kearney analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd84a8d2-005e-477e-a401-59bd67cb96f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "The growth of ride-hailing and food delivery will be limited in tier 2 and tier 3 cities as the importance of convenience is lower.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffe86936-1849-4e29-a3f3-10198c145221",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.28,
        "y": 0.05
      },
      "kind": "title",
      "text": "Ride hailing and food delivery tier 2 and tier 3 market size (GTV in $ billion)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "406ddb3a-f9b6-4486-b3b3-8dc122677ec2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "f663a7f3-ed2a-48d5-a9c3-537343cb4419",
      "evidence": "The slide uses a bar chart to show the growth of ride-hailing and food delivery.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-sizing",
      "slug": null,
      "matchId": "6e52d273-2afd-4aab-bb99-a1b247ee43e0",
      "evidence": "Quantification of GTV growth in specific market segments",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}