{
  "docId": "019dd923-5de0-76bd-a169-f7f735886acd",
  "docSlug": "ec750abbd17d37a5",
  "documentTitle": "Unlocking the next  wave of digital growth: beyond metropolitan Indonesia",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 47,
  "pageCount": 84,
  "prevPage": 46,
  "nextPage": 48,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "OJK is the Indonesian Financial Services Authority.",
  "elementsJson": [
    "bar_chart_vertical",
    "bullet_list",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-f7f735886acd/47",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd#slide-47",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Increased acceptance through regulation and cybersecurity measures (OJK stamp) will drive adoption.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-28ae-7243-84c5-97b19fc9c13b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.53,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Bar chart showing growth from 2 to 5 to 7 billion dollars between 2020 and 2025.",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "105dffde-f7c9-4536-a425-03a39a66c05f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.28,
        "y": 0.22
      },
      "kind": "list",
      "text": "Familiarization period within tier 2 and tier 3: Increased acceptance through regulation and cybersecurity measures (OJK stamp) will drive adoption. Lending platforms can also expect an increase in adoption through synergies with other digital platforms (e-commerce).",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25e26816-70ff-4449-8d26-943e702ee7d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.05,
        "x": 0.91,
        "y": 0.11
      },
      "kind": "metric",
      "text": "~30%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17f28387-5ba4-4ea7-9b06-2b78eff546ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total loan in $ billion: ~30%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-28ae-7243-84c5-9ad37c4d16c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.28,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Note: OJK is Otoritas Jasa Keuangan (Financial Services Authority of Indonesia). Source: Alpha JWC; Kearney analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a8c7969-c5be-47eb-a9f6-b82c6be49384",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Consumer lending will grow, riding the wave of increasing online purchase habits.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcd2a193-f0b2-42fa-8287-fba359512550",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.28,
        "y": 0.05
      },
      "kind": "title",
      "text": "Fintech lending tier 2 and tier 3 market size (total loan in $ billion)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26ea574e-b323-450b-83e8-e3340a7f4ba6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "ebb4d6c1-9ce7-4620-8eb8-d60e916eff1e",
      "evidence": "The slide uses a bar chart to show the growth of fintech lending.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}