{
  "docId": "019dd923-5de0-76bd-a169-f7f735886acd",
  "docSlug": "ec750abbd17d37a5",
  "documentTitle": "Unlocking the next  wave of digital growth: beyond metropolitan Indonesia",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 41,
  "pageCount": 84,
  "prevPage": 40,
  "nextPage": 42,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "D. Forces at work",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-f7f735886acd/41",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd#slide-41",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.03,
        "y": 0.5
      },
      "kind": "disclaimer",
      "text": "Not exhaustive",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50c4299c-f5c7-430f-977c-598a84a5e761",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.26,
        "y": 0.25
      },
      "kind": "list",
      "text": "As of July, Mitra Bukalapak claimed to have 5 million warungs in its ecosystem, focused on tier 2 and tier 3 cities. Tokopedia is expanding to rural villages. GrabKios started to establish a presence in about 500 cities.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "263e7328-ab88-4d62-8e02-0fd9d9253fe2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.76,
        "y": 0.25
      },
      "kind": "list",
      "text": "Payfazz: $53M (Series B). GudangAda: $36M (Seed & Series A). Warung Pintar: $27.5M (Series B). Amartha: $18M (Series B). Tanihub: $17M (Series A).",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d838c21-78a9-4761-9d7e-af6783ac9c62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.51,
        "y": 0.25
      },
      "kind": "list",
      "text": "Credibook: digital debt management for SMEs. Super: social commerce platform. Evermos: social commerce platform for Indonesian Muslims.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "795c503a-b209-42e2-b34e-36e3098eb361",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.76,
        "y": 0.05
      },
      "kind": "list",
      "text": "Funding for tier 2 and tier 3 focused start-ups increased over the past two years",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa65939c-31b0-4f21-b9a4-e2894d19f458",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.26,
        "y": 0.05
      },
      "kind": "list",
      "text": "Tier 1 start-ups are expanding aggressively to tier 2 and tier 3 cities",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4442393-64fe-4482-a7ea-589b4c7b5ef7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.51,
        "y": 0.05
      },
      "kind": "list",
      "text": "Tier 2 and tier 3 focused start-ups mushroomed over the past few years",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4c78b51-ae0e-484a-a56f-1caf28ae7b2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.26,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Crunchbase, news articles; Kearney analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b4a20c0-d29a-4c28-9d3c-32ef98aa945b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Start-ups are expanding to tier 2 and tier 3 cities as tier 1 cities reach maturity in certain segments.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11c3b7ba-fe20-49e0-9aa3-de717f062f10",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}