{
  "docId": "019dd923-5de0-76bd-a169-f7f735886acd",
  "docSlug": "ec750abbd17d37a5",
  "documentTitle": "Unlocking the next  wave of digital growth: beyond metropolitan Indonesia",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 37,
  "pageCount": 84,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The chart highlights the percentage point growth in market share for tier 2/3 cities in various digital sectors.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-f7f735886acd/37",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.95,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Tier 2 and tier 3 cities proportion to the digital economy (% of total)",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f5799ad-77bf-4390-a2f3-c1c14825f773",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.28,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "Note: Market size for health-tech and ed-tech are only for the B2C (direct-to-consumer) segment. Source: Alpha JWC; Kearney analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "632008e9-1ef1-4589-a20e-6d871b79faf3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.85,
        "y": 0.25
      },
      "kind": "legend",
      "text": "2020, 2025f",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58dee87b-b31c-421e-b323-b9cd3baf480e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Proportion of digital economy: 48%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6b-775b-a1d4-74e2cce14beb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "By 2025, tier 2 and tier 3 cities will exert their economic power and be key contributors with a larger share of Indonesia’s digital economy.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa336ed6-9c7b-4bb2-a909-528b74253b3a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 31,
      "beatId": "00166175-20ec-49f6-a7b1-d789e755dd52",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document provides solutions to unlock the next wave of digital growth, including a customized approach to nurture tier 2 and tier 3 markets.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 34,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ebfcc0fc-424e-48e7-bdb6-09d9bf4a6f25",
      "evidence": "The document emphasizes the importance of unlocking Indonesia's digital growth potential to avoid missing out on future opportunities.",
      "position": 0,
      "objective": "To highlight the cost of inaction in unlocking Indonesia's digital growth potential",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}