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  "documentTitle": "Unlocking the next  wave of digital growth: beyond metropolitan Indonesia",
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      "text": "Tier 2 and tier 3 cities are just starting to adopt digital habits that tier 1 cities adopted four to five years ago.",
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      "text": "Current state: Most consumers in tier 2 and tier 3 cities are still unfamiliar with digital behaviors, which results in low adoption of digital behaviors. Next five years: The coming five years will be a familiarization period where significant education and marketing activities need to happen to develop digital behaviors.",
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      "text": "Source: Alpha JWC, start-ups and investors interviews; Kearney analysis",
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