{
  "docId": "019dd923-5de0-76bd-a169-f7f735886acd",
  "docSlug": "ec750abbd17d37a5",
  "documentTitle": "Unlocking the next  wave of digital growth: beyond metropolitan Indonesia",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 27,
  "pageCount": 84,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a persona-based approach to segment digital behavior.",
  "elementsJson": [
    "headline_text",
    "quote_block",
    "bullet_list",
    "icon_grid",
    "logo_grid",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-f7f735886acd/27",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-f7f735886acd#slide-27",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Old habits die hard. I can use online, but I still prefer the traditional methods.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a6b-775b-a1d2-c5543ef8ab53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.95,
        "x": 0.03,
        "y": 0.75
      },
      "kind": "image",
      "text": "Apps used: Shopee, Lazada, WhatsApp, YouTube, Viu, Facebook Messenger, Gojek, Grab, OVO, Gopay, BCA Mobile",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb58b0ce-69c2-4f49-be15-8fd8f426ae57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.95,
        "x": 0.03,
        "y": 0.42
      },
      "kind": "list",
      "text": "Shopping, Work, Information, Communication, Transport, Finance",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc41b8eb-00a8-4be9-82a0-b6caf2283a49",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.58,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "Average age: 29 years; Average monthly expenditure: about IDR 3 million; Location: Spread across tier 2 cities in Java and outside Java",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8a14b65-c92b-45a6-96f1-981e09298d07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.15,
        "y": 0.23
      },
      "kind": "quote",
      "text": "Old habits die hard. I can use online, but I still prefer the traditional methods.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f369831e-5d42-4395-996b-86e01a20004c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.28,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Apps used from most frequent to less frequent. Sources: Nielsen; Kearney analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b612743-d8f1-4471-bcd1-d9f9b85e0cba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "A day in the life of the average majority: adopting digital habits, but only for select activities.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57a63894-9478-4701-8269-a32a0d1c7fa7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.8,
        "y": 0.13
      },
      "kind": "title",
      "text": "B. Know your customers",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "968264d8-7ddc-4c01-8755-1daafe49ba05",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "53f6b423-5531-4a8f-80f1-9e90486020bf",
      "evidence": "image/logo-grid: Apps used: Shopee, Lazada, WhatsApp, YouTube, Viu, Facebook Messenger, Gojek, Grab, OVO, Gopay, BCA Mobile",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "audience-persona",
      "slug": null,
      "matchId": "6aee930a-b07b-4132-865d-bc6b7213393c",
      "evidence": "Profile of the average majority",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 30,
      "from": 21,
      "beatId": "ea148e09-22de-4773-b636-e3cc7169b88e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The document identifies the pain points in digital adoption in non-metropolitan areas.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}