{
  "docId": "019dd923-5de0-76bd-a169-f222b31ea833",
  "docSlug": "0e5e77bd2a5ace9c",
  "documentTitle": "Hydrogen applications and business models",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 82,
  "pageCount": 192,
  "prevPage": 81,
  "nextPage": 83,
  "slideType": "timeline",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The chart uses a timeline format to show the progression from commercialization start to market maturity (defined as 1% of total sales).",
  "elementsJson": [
    "headline_text",
    "timeline_visual"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-f222b31ea833/82",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833#slide-82",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Market maturity, defined as 1% of total sales",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8aa4-4181fe9a6668",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.72,
        "x": 0.26,
        "y": 0.05
      },
      "kind": "chart",
      "text": null,
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04b4bfc0-c0ae-4b97-acc0-7a22d6571d0d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.26,
        "y": 0.96
      },
      "kind": "disclaimer",
      "text": "Sources: Afhypac; Kearney Energy Transition Institute analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40f20f46-e97e-42c3-b366-8a95577f2a9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.26,
        "y": 0.92
      },
      "kind": "legend",
      "text": "Commercialization start",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a19cc427-be6f-44b3-9910-059ac0297a11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.56,
        "y": 0.92
      },
      "kind": "legend",
      "text": "Market maturity, defined as 1% of total sales",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0712365-63a1-4e00-b79c-5be6d0677ed3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Commercial maturity",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8aa4-4475b3e9fcd8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.03,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "Expected commercial maturity per application (2020–2050)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02b4896b-940a-4bc5-ac3a-434291aba7da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Applications will mature at different rates; some of them already have",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43783e9e-51e3-4247-a068-894c23a3d552",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "maturity-model",
      "slug": null,
      "matchId": "3b2a4445-6cee-4980-9b96-b5dc1748a314",
      "evidence": "The slide maps the commercial maturity of various hydrogen applications over time.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}