{
  "docId": "019dd923-5de0-76bd-a169-f222b31ea833",
  "docSlug": "0e5e77bd2a5ace9c",
  "documentTitle": "Hydrogen applications and business models",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 40,
  "pageCount": 192,
  "prevPage": 39,
  "nextPage": 41,
  "slideType": "diagnosis",
  "function": "diagnose",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "Includes diagrams of bubbling and circulating fluid bed pyrolyzers.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "process_diagram",
    "comparison_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-f222b31ea833/40",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833#slide-40",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "However, hydrogen production yield of 25% makes it difficult to establish a business case for H2 production.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8aa0-063b47f5575b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.32,
        "x": 0.64,
        "y": 0.15
      },
      "kind": "image",
      "text": "Diagrams of bubbling and circulating fluid bed pyrolyzers",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2252f695-41df-4206-a61f-39c5ce37f83c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.28,
        "y": 0.075
      },
      "kind": "list",
      "text": "Pros: Simple technology, Low capex, Graphitic carbon as by-product, Low to no CO2 emissions. Cons: Low H2 content, Low scalability.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d03e05e-d97d-4773-bb2d-2e4e80ead38c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Current cost estimate ($ per kgH2): 2.2-3.4",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8aa0-09cc8bddc11a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.28,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "Hydrocarbons waste undergoes heating without air combustion to break chemical bonds. CH4 + Heat -> C + 2 H2. There are four types of pyrolysis: Slow, Flash, Fast, and Microwave.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d33a6406-b22c-4ce1-bf2d-5dc2eab24c67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.68,
        "x": 0.28,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "1 Methane pyrolysis is also called methane cracking. Sources: National Hydrogen Roadmap, Commonwealth Scientific and Industrial Research Organisation, 2018; Afhypac; Kearney Energy Transition Institute analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29d28fdf-f7b5-408e-96c4-f45ef28e5dd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.32,
        "x": 0.64,
        "y": 0.058
      },
      "kind": "table",
      "text": "Key feature estimates table including cost, size, efficiency, and temperature.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47cb444b-1ba3-45d0-a305-f643024a9647",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Pyrolysis requires a lower temperature than other technologies and happens in a vacuum chamber",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48e0df5d-68e6-4456-aeee-6b126039af1c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 21,
      "beatId": "a0becc55-b9a0-467d-94b3-83b85a57fa99",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The document provides evidence and proof of hydrogen's potential through data and case studies.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}