{
  "docId": "019dd923-5de0-76bd-a169-f222b31ea833",
  "docSlug": "0e5e77bd2a5ace9c",
  "documentTitle": "Hydrogen applications and business models",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 181,
  "pageCount": 192,
  "prevPage": 180,
  "nextPage": 182,
  "slideType": "competitive_analysis",
  "function": "compare_options",
  "density": "overcrowded",
  "nDataPoints": 24,
  "notes": "The chart highlights the cost components of different train propulsion systems, showing that hydrogen trains are positioned between electric and diesel options.",
  "elementsJson": [
    "bar_chart_stacked",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-f222b31ea833/181",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833#slide-181",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "As hydrogen production costs will become cheaper, including related infrastructure, fuel-cell trains could become more competitive than diesel trains if H2 is purchased at free cost or SMR price and transported to refueling station.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8aaf-48dc4708640e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.55,
        "x": 0.25,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Stacked bar chart showing cost components for different train types",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb328d0a-a62d-4e3f-8a89-36818054f92e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.25,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "1 Not including base costs, such as driver, rail, and station-related costs. Sources: Deutsche Bahn; Usine Nouvelle; Bloomberg; EESI; \"The Future of Hydrogen,\" International Energy Agency, June 2019; RTE; Kearney Energy Transition Institute analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb13655c-ea4b-4f4f-bda9-eefe6c1d98e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.28,
        "y": 0.28
      },
      "kind": "legend",
      "text": "Trains: capex, operations and maintenance, Fuel costs, Electrification",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea19369f-0b46-4815-9cfa-02dc5be2cce8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.85,
        "y": 0.25
      },
      "kind": "list",
      "text": "No capex reduction for FCEV trains has been considered. As hydrogen production costs will become cheaper, including related infrastructure, fuel-cell trains could become more competitive than diesel trains if H2 is purchased at free cost or SMR price and transported to refueling station.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6f0b2b4-79ca-46b8-a591-ea1cfd399bbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Levelized cost of mobility: 4.2",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8aaf-4cb5a73624ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "H2 trains on non-electrified lines are more competitive than electrification but more expensive than diesel trains",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db89b83b-1646-41aa-9b2c-9702028aa3cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.28,
        "y": 0.05
      },
      "kind": "title",
      "text": "Levelized cost of mobility",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "083a0496-a391-4cbe-b38d-05a26701a7c8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "action-titles",
      "slug": null,
      "matchId": "5dead468-63f6-4141-b6dc-57ef23e27a3c",
      "evidence": "The slide uses a descriptive, thesis-driven headline.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}