{
  "docId": "019dd923-5de0-76bd-a169-f222b31ea833",
  "docSlug": "0e5e77bd2a5ace9c",
  "documentTitle": "Hydrogen applications and business models",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 172,
  "pageCount": 192,
  "prevPage": 171,
  "nextPage": 173,
  "slideType": "business_case",
  "function": "compare_options",
  "density": "dense",
  "nDataPoints": 35,
  "notes": "The slide uses a stacked bar chart to decompose TCO into five cost components: base truck, battery/fuel cell, O&M, energy, and refueling/charging.",
  "elementsJson": [
    "bar_chart_stacked",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-f222b31ea833/172",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833#slide-172",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "FCEV long-haul trucks tend to be more immediately competitive than BEV compared with cars (13% TCO delta vs. 18% for cars).",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8aaf-82475f5dc4a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.45,
        "x": 0.3,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Stacked bar chart showing TCO breakdown for FCEV, BEV, Diesel ICE, and Hybrid Catenary in 2019 and long-term.",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93910e85-88da-4936-9b83-dd1561c0d283",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.2,
        "x": 0.78,
        "y": 0.1
      },
      "kind": "list",
      "text": "Key comments on truck range, power requirements, BEV challenges, and H2 price requirements.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4997d457-2f47-47e2-b0b2-d73d2a384b14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TCO per 100km: $7",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8aaf-855a51c925b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.28,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Sources: \"The Future of Hydrogen,\" International Energy Agency, June 2019; Kearney Energy Transition Institute analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7709c61b-7102-44f6-98ca-5ab61c1b0088",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.03,
        "y": 0.1
      },
      "kind": "title",
      "text": "Fuel-cell trucks are expected to compete with other low-carbon solutions, such as BEV trucks and hybrid catenary",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d15ea4c-d8f4-489c-83b4-b75600cb08c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.29,
        "y": 0.05
      },
      "kind": "title",
      "text": "Total cost of ownership: trucks (2019–long-term, $ per 100km)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "671a7c88-6e9d-4508-9702-a4f5ca7b94ef",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "bee95f6b-6bdb-406d-b0e4-bb48142e596b",
      "evidence": "Comparison of TCO across different vehicle technologies over time.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}