{
  "docId": "019dd923-5de0-76bd-a169-f222b31ea833",
  "docSlug": "0e5e77bd2a5ace9c",
  "documentTitle": "Hydrogen applications and business models",
  "authorId": "Kearney",
  "authorName": "Kearney",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 117,
  "pageCount": 192,
  "prevPage": 116,
  "nextPage": 118,
  "slideType": "market_landscape",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "Includes a world map highlighting key regions and lists of steering and supporting members.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "map",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-f222b31ea833/117",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-f222b31ea833#slide-117",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Market size of $2,500 billion, including hydrogen and fuel-cell equipment.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8aa8-91d48f34889c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.03,
        "y": 0.53
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba41592d-56ee-44ad-b8ab-cc63a495096f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.28,
        "y": 0.65
      },
      "kind": "list",
      "text": "Industry and building heat: 12% of global energy demand; 10% of crude steel production, 20% of methanol and ethanol derivatives; 8% of global energy demand",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18b63cab-603d-49d3-9bbc-8c6fe82e9440",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.53,
        "y": 0.48
      },
      "kind": "list",
      "text": "Expected outcome: 18% of final energy demand; 6 GT year of CO2 abatement; Market size of $2,500 billion; 30 million jobs created",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "455bb275-4462-4528-89c7-fabb92274018",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.78,
        "y": 0.58
      },
      "kind": "list",
      "text": "Supporting members: AFC Energy, AVL, Ballard, Faber cylinders, W. L. Gore, Hexagon, Hydrogenics, Itochu Corp, Liebherr, Marubeni, McPhy, Mitsubishi, Nel ASA, NGK NTK, Plug Power, Power Assets, Re-fire, SinoHytec, SoCalGas, Sumitomo, Toyota Tsusho, True Zero, Vopak",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "553fd5a8-8643-469f-bf93-995061234e3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.28,
        "y": 0.48
      },
      "kind": "list",
      "text": "Transportation: 400 million passengers vehicle, 5 million trucks, 15 million buses; 20% of diesel trains replaced by hydrogen trains",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c81e24b-f7f2-4684-b84d-3c6e8f2e638e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.28,
        "y": 0.11
      },
      "kind": "list",
      "text": "Established at the World Economic Forum 2017 in Davos; Global initiative of leading energy, transport, and industry companies; Investment plan of $1.9 billion over five years",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b04670d8-0dc0-495d-adbb-55593c68e90c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.22,
        "x": 0.28,
        "y": 0.85
      },
      "kind": "list",
      "text": "Power generation: 500 TWh of excess power converted to 10 MTH2; 126 MTH2 stored in strategic reserves",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b62aa079-6837-4985-a576-0c27293cea16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.2,
        "x": 0.78,
        "y": 0.05
      },
      "kind": "list",
      "text": "Steering members: Airbus, Air Liquide, Air Products, Alstom, AngloAmerican, Audi, BMW Group, Bosch, BP, CHN Energy, Cummins, Daimler, EDF, Engie, Equinor, Faurecia, GM, Great Wall Motors, Honda, Hyundai, Iwatani, Johnson Matthey, JXTG, Kawasaki, Kogas, Linde, Plastic Omnium, Shell, Sinopec, Thyssenkrupp, Total, Toyota, Weichai Power, 3M",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da514c87-7844-4a28-83ce-fc430e0add7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market size: $2,500 billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-0a6a-74c9-8aa8-95ad8bcf9bc1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.53,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Sources: Hydrogen Council; Kearney Energy Transition Institute analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b315b8c0-34a7-42ce-bfa0-38ca0863a9c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Launched in 2017, the Hydrogen Council regroups companies from various industries in North America, Asia, and Europe",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84232e08-4776-441a-9a7b-b7e253ec928d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.28,
        "y": 0.41
      },
      "kind": "title",
      "text": "Hydrogen Council vision: The hydrogen economy in 2050",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42c98c46-8ca4-4ade-9597-e6399bfc45c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.28,
        "y": 0.05
      },
      "kind": "title",
      "text": "Hydrogen Council overview",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "902005e6-61c5-462f-bf2d-d9195124de76",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 120,
      "from": 114,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2fe74f33-1093-4e4b-b0a8-aca30571bd26",
      "evidence": "The document highlights the importance of hydrogen in the energy transition and presents a golden circle framework.",
      "position": 1,
      "objective": "To understand the role of hydrogen in the energy transition",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}