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  "documentTitle": "ESG maturity research and findings in Croatia",
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  "notes": "Includes a testimonial from a KPMG partner and references to 'Leaders' vs 'Beginners' in an ESG index.",
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      "kind": "callout",
      "text": "Forward-thinking companies approach ESG assurance not merely as a box-checking exercise, but as a way to create value for their organization.",
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      "text": "With increasing regulatory requirements, being assurance ready can be viewed as table stakes, but done right, it can also yield significant business benefits. Preparing for the rigor of the assurance process means producing higher quality data and information. It can identify gaps and areas where processes can be improved, with potential ways to gain efficiencies in collecting and reporting data. Assured ESG data helps to give companies greater credibility with investors and all stakeholders potentially increasing brand loyalty, which once lost can be difficult and expensive to win back. More than half of all respondents (54 percent) and 47 percent of CEOs and board members look beyond compliance and see gaining greater market share as a potential benefit, attracting ethically minded customers and investors seeking to align their values with their choices. A range of other potential benefits highlighted in our research are increased customer satisfaction (46 percent) and, greater innovation (49 percent), with a significant number, 44 percent, also citing decreased costs (e.g. operational costs), investment/asset optimization, and stronger reputation.",
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      "kind": "paragraph",
      "text": "George Richards\nPartner\nHead of ESG Reporting and Assurance\nKPMG in the UK",
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      "text": "Leaders in the Index, who are further along the assurance journey, see potential benefits in having their non-financial data assured where Beginners do not yet fully appreciate all the opportunities. Over half of Leaders, 54 percent, see the opportunity to improve profitability, by, for example, resource optimization and waste reduction, while just 22 percent of Beginners see this potential benefit. A similar percentage of Leaders, 52 percent, see improved decision making as a benefit of becoming ESG assurance ready, compared to 30 percent of Beginners.",
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      "text": "There is an initial cost to becoming ESG assurance ready, but one of the potential benefits is that it allows the company to show how they will operate not only profitably in the long-term, but also sustainably, in a much more credible way.",
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      "text": "There is an initial cost to becoming ESG assurance ready, but one of the potential benefits is that it allows the company to show how they will operate not only profitably in the long-term, but also sustainably, in a much more credible way. — George Richards, Partner, Head of ESG Reporting and Assurance, KPMG in the UK",
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      "text": "Benefits of assuring ESG data can go far beyond compliance",
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