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      "text": "ZIEL-UNTERNEHMEN: Produzierende Unternehmen, Mittelstand bis ca. 5 Mrd. EUR; ZIELGRUPPE: CFO/Kfm. Geschäftsführer, Leiter des Controlling, CEO/Geschäftsführer; VORGEHEN: Schnellumfrage via E-Mail, Vorgegebene Hebel; ZEITRAUM: August/September 2013; RÜCKLAUF: >200 Teilnehmer, ~14% Quote",
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