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      "text": "2. VERBESSERTE TRANSPARENZ & STEUERUNG\n> Stärkung des Controllings",
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      "text": "1. PRODUKT IM FOKUS\n> Identifizierung von Wachstumschancen\n> Kundenorientierte Optimierung der Produktmerkmale\n> Funktionsübergreifende Produktkostensenkung",
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      "text": "3. SELEKTIVE EFFIZIENZSTEIGERUNG DER FUNKTIONEN\n> Effizienzsteigerung in der Produktion\n> Effizienzsteigerung in Vertrieb und Marketing",
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      "text": "Die Top-Hebel 2014 für die CFO-Agenda",
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