{ "docId": "019dd923-5de0-76bd-a169-d2445aebb123", "docSlug": "11c735f392dc2c70", "documentTitle": "Automated Trucks The next big disruptor in the automotive industry?", "authorId": "RolandBerger", "authorName": "Roland Berger", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 4, "pageCount": 11, "prevPage": 3, "nextPage": 5, "slideType": "industry_trends", "function": "establish_context", "density": "overcrowded", "nDataPoints": 7, "notes": "Includes specific case study of Rio Tinto autonomous trucks in Pilbara.", "elementsJson": [ "paragraph", "bullet_list" ], "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a169-d2445aebb123/4", "deckHref": "/decks/019dd923-5de0-76bd-a169-d2445aebb123", "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-d2445aebb123.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-d2445aebb123#slide-4", "components": [ { "bbox": null, "kind": "callout", "text": "The potential of automated driving in avoiding or mitigating accidents is huge.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-3beb-760d-a9f0-89986475375b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.7 }, "kind": "list", "text": "Functions that are available today, such as ACC, already enable fuel savings. In the future, vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication will greatly increase savings potential. Vehicles will communicate with each other to synchronize traffic flow to avoid start-stop driving patterns and traffic congestion. Platooning, when a number of trucks drive together, has been shown to reduce the fuel consumption of the lead truck by 8% and that of the following trucks by 14% when traveling at 85 km/h.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3ceda2ea-decb-454f-9293-35bfc22969ac", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.8, "x": 0.1, "y": 0.85 }, "kind": "list", "text": "The second-largest cost factor, the driver, will still need to be in the cabin – at least for the next decade. However, in (limited) self-driving automated trucks, drivers will now have time to engage in productive work like planning the next delivery – or enjoy some leisure time.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "92c9fa03-841a-456b-8ebe-dd1af8bd4dd4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.8, "x": 0.1, "y": 0.28 }, "kind": "paragraph", "text": "On-road, however, we still have a long journey ahead of us before we will see autonomous trucks. With fewer traffic-related deaths and lower transportation costs, the expected benefits of autonomous trucks are compelling. Today, over 90% of all motor vehicle accidents are caused by human error. In Europe alone, 26,000 people died in 2013 in road accidents, and for every death there are another estimated four victims who suffer permanently disabling injuries. In emerging markets, the situation is even worse: today's accident statistics are expected to double by 2030. The potential of automated driving in avoiding or mitigating accidents is huge. Systems like adaptive cruise control (ACC) have been estimated to be able to reduce truck-related rear-end collisions, currently still the most common type of truck-related accident, by over 70%. The European Commission has therefore mandated that from 2015 onward all newly registered trucks must be equipped with lane departure warning systems (LDWS) and from 2018 onward with advanced emergency braking systems (AEBS).", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "3ed81e35-f9c6-4df8-84d7-0033d0cc427a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.8, "x": 0.1, "y": 0.64 }, "kind": "paragraph", "text": "Furthermore, advanced driver assistance systems (ADAS) will reduce the total costs of ownership (TCO) of trucks. Today, the two largest cost items in trucks are fuel and driver costs.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5d4ea9fd-988d-47c8-964c-7c1d3b9d7965", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.8, "x": 0.1, "y": 0.18 }, "kind": "paragraph", "text": "In Pilbara, Western Australia, Rio Tinto's 53 autonomous trucks are moving tons of material between the three mine sites at Yandicoogina, Nammuldi and Hope Downs 4. Together, the fleet has now driven over 4 million kilometers on non-public roads and moved more than 200 million tons of material.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f817c52c-1bd3-4f9c-8e25-254953416b24", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.8, "x": 0.1, "y": 0.12 }, "kind": "title", "text": "A. MARKET DRIVERS FOR ADAS IN THE TRUCK INDUSTRY", "attrs": null, "subkind": "action-title", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e4a2f735-4e44-4a56-b42c-3628472bce51", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.8, "x": 0.1, "y": 0.05 }, "kind": "title", "text": "TRUCK ADVANCED DRIVER ASSISTANCE SYSTEMS", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "73ec2e8c-216a-462a-b3ee-a20b47c8a18c", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Data Story Arc", "slug": "data-story-arc", "agent": "Storyteller", "layer": "slide", "matchId": "540e7463-d929-4f3a-905d-291f78c474ed", "evidence": "The potential of automated driving in avoiding or mitigating accidents is huge.", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 7, "from": 4, "beatId": "7d9d0648-ae65-4f9f-8651-88202257ad52", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Evidence & Proof", "beatSlug": "consultants-gambit-evidence-proof", "evidence": "Slides 4-7 present industry trends and evidence supporting the potential of automated trucks.", "position": 1, "confidence": 0.8, "parentBeatName": "Evidence", "parentBeatSlug": "evidence" } ], "loops": [ { "to": 7, "from": 4, "name": "Aha Moment", "slug": "03-aha-moment", "bestFor": "Data-heavy sections, research findings, analytical arguments", "matchId": "03ef8e3b-6a0e-4e4a-a2d9-41578a21872b", "evidence": "The presentation of industry trends and evidence (slides 4-7) builds towards an aha moment about the potential of automated trucks.", "position": 0, "objective": "To reveal the potential of automated trucks as a disruptor", "structure": "The Problem/Question -> What the Data Shows -> The Insight", "confidence": 0.7, "description": "Establish a tension, present data, then deliver the insight that changes everything" }, { "to": 10, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "61db8702-fb91-4951-be60-cc8960bd4954", "evidence": "The document addresses the what (slides 2-5), why (implied throughout), and how (slides 4-10) of automated trucks.", "position": 1, "objective": "To explain why automated trucks are important and how they can be achieved", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }