{
  "docId": "019dd923-5de0-76bd-a169-cf67a5338b7d",
  "docSlug": "23841d2aca5dae77",
  "documentTitle": "Beyond 2021: How to Get Ahead and Stay Ahead",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 6,
  "pageCount": 10,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a stylized graphic element to represent the trend, with text mirrored at the bottom.",
  "elementsJson": [
    "paragraph",
    "infographic"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-cf67a5338b7d/6",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-cf67a5338b7d",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-cf67a5338b7d.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-cf67a5338b7d#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Brands that break free from outdated norms and restrictive design templates (while taking an ecologically conscious approach) will be noticed and hankered after.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-fef9-735f-a62c-533a1bccd3a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.6,
        "x": 0.2,
        "y": 0.42
      },
      "kind": "image",
      "text": "Graphic representation of the trend",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0f75c50-811f-4b98-8e45-a58002dfd57a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.51,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "This trend is about how we need more from the screens through which we live our lives. Interactions are ripe for a reboot, in ways that challenge and inspire us, excite us and bring the element of chance back to our daily routines. Brands that break free from outdated norms and restrictive design templates (while taking an ecologically conscious approach) will be noticed and hankered after.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f62b869-dd83-464d-9fbd-fda5b0efd462",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.18,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Many of us have been spending much more time on screens to interact with the world — and even with our neighbors. Consequently, people have noticed a certain sameness caused by templated design in digital. Organizations must reconsider design, content, audience and the interaction between them to inject greater excitement, joy and serendipity into screen experiences.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6495c1ec-d9c3-4fdc-834e-ff6085447976",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.32,
        "x": 0.34,
        "y": 0.445
      },
      "kind": "title",
      "text": "INTERACTION WANDERLUST",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "254484f2-a954-4513-b118-011135e57c82",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Bizarreness Effect",
      "slug": "bizarreness-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0bbb-77da-b1d6-5c6362eff840",
      "evidence": "Unusual coined phrase makes the trend memorable.",
      "confidence": 60
    },
    {
      "name": "Core Message Extraction",
      "slug": "core-message-extraction",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-0bbb-77da-b1d6-5a0258b59669",
      "evidence": "Callout extracts so-what: brands that break norms will be hankered after.",
      "confidence": 75
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "57d34bdb-766d-4cb4-9990-3cc252305721",
      "evidence": "Brands that break free from outdated norms and restrictive design templates (while taking an ecologically conscious approach) will be noticed and hankered after.",
      "confidence": 0.6
    },
    {
      "name": "Metaphor & Analogy",
      "slug": "metaphor-analogy",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-0bbb-77da-b1d6-5452f36ebb24",
      "evidence": "'INTERACTION WANDERLUST' is travel metaphor for breaking free of design templates.",
      "confidence": 80
    },
    {
      "name": "Typography Hierarchy",
      "slug": "typography-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-0bbb-77da-b1d6-60b9d25d7eea",
      "evidence": "Same trend-card hierarchy.",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 4,
      "beatId": "019dd95a-0680-7418-8208-efe6d85b69f6",
      "arcName": "Voyage and Return",
      "arcSlug": "voyage-return",
      "beatName": "Discoveries",
      "beatSlug": "voyage-return-discoveries",
      "evidence": "Six further trends explored as discoveries (DIY Innovation through Rituals).",
      "position": 3,
      "confidence": 70,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 9,
      "from": 5,
      "beatId": "019dd95a-0680-7418-8209-07ddcfe5ff9e",
      "arcName": "Rebirth",
      "arcSlug": "rebirth",
      "beatName": "Transformation",
      "beatSlug": "rebirth-transformation",
      "evidence": "Trends 3-7 are organisational transformations across teams, brand, supply chain, empathy, ritual.",
      "position": 4,
      "confidence": 60,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 3,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-07fd-712f-b772-a048cf515f0c",
      "evidence": "Seven parallel trend slides (p3-9) collectively support the deck's pattern conclusion that organisations must adapt to a remade landscape.",
      "position": 1,
      "objective": "Build a renaissance thesis from seven evidence trends",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 75,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}