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  "documentTitle": "Beyond 2021: How to Get Ahead and Stay Ahead",
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      "text": "The concept of innovation is sometimes wrapped up in technology but it’s increasingly being driven by people’s talent for coming up with new ways — or “hacks” — to deal with their challenges. Technology plays a key role, less as the headline act and more as a facilitator for people’s ingenuity. Their urgent problems couldn’t wait for wholesale solutions, so they innovated their own fixes with whatever tech they had at hand. This trend is about how people’s creativity is shining through, from home-workers repurposing their ironing board as a standing desk to entrepreneurs launching new businesses. With live shows on hold, performers are finding new routes to audiences, and people are repurposing sites like TikTok and platforms like video games to get important messages out. Everyone wants better solutions, but the era in which a brand was expected to create a finished solution has gone. It’s time for new thinking and new approaches. Perhaps the most important switch is that from prescriptive innovation to suggestive innovation.",
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