{ "docId": "019dd923-5de0-76bd-a169-cf67a5338b7d", "docSlug": "23841d2aca5dae77", "documentTitle": "Beyond 2021: How to Get Ahead and Stay Ahead", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.707, "pageNumber": 3, "pageCount": 10, "prevPage": 2, "nextPage": 4, "slideType": "industry_trends", "function": "establish_context", "density": "balanced", "nDataPoints": 0, "notes": "The slide uses a conceptual diagram representing 'Collective Displacement' with a cube and a grid-like disc.", "elementsJson": [ "paragraph", "other" ], "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a169-cf67a5338b7d/3", "deckHref": "/decks/019dd923-5de0-76bd-a169-cf67a5338b7d", "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-cf67a5338b7d.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-cf67a5338b7d#slide-3", "components": [ { "bbox": null, "kind": "callout", "text": "How and where we experience things changed in 2020, leaving us with a shared sense of displacement as we seek new ways and places to do the things we need and love to do.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-fef9-735f-a62c-3e7054fff182", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.45, "w": 0.6, "x": 0.2, "y": 0.13 }, "kind": "diagram", "text": "Conceptual illustration of a cube and a grid disc within a frame labeled 'TREND 1'", "attrs": null, "subkind": "other", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "856ca744-bc69-40ef-aed0-86d3a567c654", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.64, "x": 0.18, "y": 0.685 }, "kind": "paragraph", "text": "How and where we experience things changed in 2020, leaving us with a shared sense of displacement as we seek new ways and places to do the things we need and love to do. Working, shopping, learning, socializing, parenting and taking care of our health has all changed for many of us. This trend looks at how this all relates to business and brands, and what it means to their employees and customers. It'll take new solutions to deliver experiences in a context outside of a brand's control. For example they'll need to get around the fact that public touchscreens are no longer a favored interaction, and look for ways to deliver joy through immersive experiences and sense of agency, the loss of which we're feeling deeply. Almost overnight, people started living very differently, which changed the way they gather information (because their opportunities to stumble upon new things were suddenly limited), and which stifled their ability to enjoy much of what was familiar. The brands on the other side of that equation need to seek new ways to interact with people in different places and times, and to offer them experiences that appeal in their new circumstances.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5fe43bb0-bd18-4e43-ac84-45b82acde06e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.02, "w": 0.34, "x": 0.33, "y": 0.155 }, "kind": "title", "text": "COLLECTIVE DISPLACEMENT", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0d1c26c7-2085-451f-a740-9e0f05e644f3", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Chunking", "slug": "chunking", "agent": "Architect", "layer": "loop", "matchId": "019dd95a-0bbb-77da-b1d6-3194b3c95b22", "evidence": "Deck chunks post-Covid landscape into seven discrete trend cards starting here.", "confidence": 70 }, { "name": "Inductive Reasoning", "slug": "inductive-reasoning", "agent": "Architect", "layer": "loop", "matchId": "019dd95a-0bbb-77da-b1d6-2f350f581e90", "evidence": "First of seven evidence trends building inductively to a renaissance pattern.", "confidence": 70 }, { "name": "Core Message Extraction", "slug": "core-message-extraction", "agent": "Architect", "layer": "slide", "matchId": "019dd95a-0bbb-77da-b1d6-25f17500562c", "evidence": "Callout distils trend into one sentence about shared sense of displacement.", "confidence": 75 }, { "name": "Metaphor & Analogy", "slug": "metaphor-analogy", "agent": "Storyteller", "layer": "slide", "matchId": "019dd95a-0bbb-77da-b1d6-231cb37390d8", "evidence": "Title 'COLLECTIVE DISPLACEMENT' is a spatial metaphor for shared post-Covid dislocation.", "confidence": 80 }, { "name": "Narrative foundations (from the Storymakers methodology)", "slug": "narrative-foundations", "agent": "storyteller", "layer": "slide", "matchId": "ac9145d0-64c2-4038-b80a-acea785e6030", "evidence": "How and where we experience things changed in 2020, leaving us with a shared sense of displacement as we seek new ways and places to do the things we need and love to do.", "confidence": 0.7 }, { "name": "Storytelling Effect", "slug": "storytelling-effect", "agent": "Storyteller", "layer": "slide", "matchId": "a1947a1e-ddf2-4d72-b554-9cb3415114f9", "evidence": "How and where we experience things changed in 2020, leaving us with a shared sense of displacement as we seek new ways and places to do the things we need and love to do.", "confidence": 0.6 }, { "name": "Typography Hierarchy", "slug": "typography-hierarchy", "agent": "Designer", "layer": "slide", "matchId": "019dd95a-0bbb-77da-b1d6-2a81c3b96792", "evidence": "Trend headline, illustration block, two-column body -- clear visual order.", "confidence": 70 } ], "frameworks": [], "arcBeats": [ { "to": 3, "from": 2, "beatId": "019dd95a-0680-7418-8208-ea31bbd57eac", "arcName": "Voyage and Return", "arcSlug": "voyage-return", "beatName": "The Unknown", "beatSlug": "voyage-return-the-unknown", "evidence": "Exec summary + 'Collective Displacement' establish the new post-Covid territory.", "position": 2, "confidence": 70, "parentBeatName": "Complication", "parentBeatSlug": "complication" }, { "to": 3, "from": 3, "beatId": "019dd95a-0680-7418-8208-fd88c171250a", "arcName": "Rebirth", "arcSlug": "rebirth", "beatName": "The Dark Period", "beatSlug": "rebirth-the-dark-period", "evidence": "'Collective Displacement' frames shared post-Covid loss.", "position": 2, "confidence": 60, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "loops": [ { "to": 9, "from": 3, "name": "Pattern Hunter", "slug": "02-pattern-hunter", "bestFor": "Time-pressed audiences, building consensus, when data is strong", "matchId": "019dd95a-07fd-712f-b772-a048cf515f0c", "evidence": "Seven parallel trend slides (p3-9) collectively support the deck's pattern conclusion that organisations must adapt to a remade landscape.", "position": 1, "objective": "Build a renaissance thesis from seven evidence trends", "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion", "confidence": 75, "description": "Group multiple pieces of evidence that together point to a pattern or conclusion" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }