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  "documentTitle": "Accenture Post and Parcel Industry Research 2019",
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  "notes": "The slide uses a 2x2-style categorization logic (Digital vs Financial performance) presented as a list.",
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      "text": "Our research shows the post and parcel industry is in the midst of digital transformation, but has yet to reap the full rewards. This will change over the next two years. Evolving consumer expectations that will demand data-driven, more personal services, for example, will require new digital capabilities. Digital investments will also underpin the operational efficiency and cost saving programs necessary for continued profitability improvements. Post and parcel organizations are just beginning to realize the financial rewards of digital but our research shows those investments are creating the foundation for future growth.",
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      "text": "1. Digital high performers (strong digital and financial performance)\n2. Digital leaders (strong digital capabilities not yet delivering financial value)\n3. Traditional leaders (strong financial performance without digital)\n4. Digital contenders (companies with the potential to improve their financial performance with the right digital investments).",
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      "text": "The Accenture digital performance index28 shows how digital investments are positioning companies for growth, identifies the gaps required for digital transformation and assigns post and parcel organizations to one of four categories:",
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      "kind": "title",
      "text": "DIGITAL WILL BECOME VITAL TO HIGH PERFORMANCE",
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