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      "text": "It's now a decade since Accenture started producing these annual reports about the post and parcel industry and I can confidently say that the industry isn't just surviving, it's stronger than ever. Many mail businesses are profitable; many more are making a real success of parcels delivery. And while digital technologies can disrupt, their potential to deliver innovation-led growth is where the next wave of success will be found. But these organizations must act fast. New technology and capabilities are driving real changes in the way consumers behave and their expectations. They are also creating new competitors that use their digital foundations to smash through previous barriers to entry. At the heart of all this there's delivery. Growing eCommerce popularity is evolving free shipping into a competition-slayer—a free and fast last mile. Less than five years ago we never thought we'd see same day delivery offered broadly and at no cost to the consumer. But it's here and it begs the question—what next? All of this change points toward a very different delivery landscape—one in which digital plays a far more important role. This delivery reality demands more speed and features at less cost. It relies on data used in new ways to fundamentally alter long-standing practices and models. Faced with what's happening in retail, delivery, and marketplaces, that change really can't come soon enough. I've spent 18 years in the postal industry and I can honestly say there's never been a more exciting time to be a post and parcel player. I hope you enjoy finding out how you can capitalize on the new delivery reality.",
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