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  "documentTitle": "Accenture Post and Parcel Industry Research 2019",
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  "notes": "The slide uses a three-column layout to present distinct strategic pillars, supported by specific company examples (Canada Post, Australia Post, Austrian Post, Royal Mail).",
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      "kind": "list",
      "text": "INNOVATE TO REINVENT THE MAIL SERVICE. They focus less on declining mail revenues and more on adding value to mail. They develop unaddressed and addressed admail products, undertake data-driven marketing with online geo-targeting tools and invest in digital enhancements to mail.",
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      "text": "DRIVE HIGHER OPERATIONAL EFFICIENCY AND UTILIZATION. They aggressively move packets onto their mail network and continue to invest in automation. Some shift to a single mail and parcel network while others slow mail to create more consistent volumes.",
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      "text": "APPLY SMART PRICING. They use aggressive price increases, averaging above 10.5% CAGR between 2013 and 2016, to offset mail volume declines.",
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      "text": "EBIT: 19%",
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      "text": "Investments in automation and network realignment have placed Canada Post's multi-year postal transformation on track to surpass its planned CAN$250M (US$185M) in annual savings.",
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      "text": "Royal Mail Data Services uses data and analytics to create targeted marketing campaigns that improve mail value and ROI.",
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      "text": "Australia Post increased the price of a stamp from 70 cents to 1 dollar while also introducing a priority label to accelerate delivery for 50 cents more. Strategic pricing unique to each of its brands has enabled Austrian Post Group to maintain volume with high profitability (19% EBIT in 2015).",
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      "kind": "title",
      "text": "2 HIGH PERFORMERS MAKE MAIL PROFITABLE",
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