{
  "docId": "019dd923-5de0-76bd-a169-b0b628170f59",
  "docSlug": "1a3aa14e877aa887",
  "documentTitle": "Accenture Post and Parcel Industry Research 2019",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 11,
  "pageCount": 47,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The chart shows a slight decline from 2012 to 2013 followed by significant growth through 2015.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-b0b628170f59/11",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-b0b628170f59",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-b0b628170f59.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-b0b628170f59#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.63,
        "y": 0.26
      },
      "kind": "callout",
      "text": "+41%",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64a89634-272a-4336-8750-5ed369468dd6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.5,
        "x": 0.25,
        "y": 0.35
      },
      "kind": "chart",
      "text": "10,937; 10,812; 13,046; 15,665",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65cfc412-591a-432b-b159-a33d3873da0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Capital expenditure: +41%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-fef9-735f-a624-503d3b176ae4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.25,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "* Measured at 2012 exchange rates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0bb38baa-cf3d-4a8e-bd9d-724c477bbc81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.05,
        "y": 0.24
      },
      "kind": "subtitle",
      "text": "Capital expenditure trends 2012 to 2015. Aggregate capital expenditure* EUR€m",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0462fe85-07e6-4a87-ad66-270ce24e4646",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "INCUMBENTS ARE INVESTING AT A RECORD PACE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a25a2cfd-a4c4-422e-99c3-93e7204ac26d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de07b-5f0d-7649-8d03-9d56d5d6f60b",
      "evidence": "title repeats 'Incumbents are investing at a record pace'",
      "confidence": 85
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de07b-5ed8-76f4-bd41-6294dc5a56af",
      "evidence": "+41% growth call-out annotates the trend",
      "confidence": 70
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de07b-5e9f-74ae-a0a3-769a4ecf94df",
      "evidence": "vertical bar chart of capex 2012-2015",
      "confidence": 80
    },
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de07b-5f3e-701a-b575-330cd5f93292",
      "evidence": "clean bar chart, minimal chartjunk",
      "confidence": 60
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 8,
      "beatId": "019de07b-5304-72f9-bfc0-161e004de93d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": null,
      "evidence": "VC disruption, capex race, eComm polarization, parcel & mail paradoxes, diversification trade-offs",
      "position": 2,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 19,
      "from": 5,
      "beatId": "019de07b-5469-746d-b1df-ee24a991b86f",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Section 01 'State of the Post and Parcel Industry' is pure facts",
      "position": 1,
      "confidence": 65,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 8,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019de07b-5598-7305-b03b-1318da4715f5",
      "evidence": "p8-9 quantify VC funding ($1.75B); p10-11 quantify incumbent capex (+41%) -- converging pattern of fast change.",
      "position": 2,
      "objective": "Stack two evidence streams (VC startups disrupting + incumbents responding with capex) to show industry is being reshaped",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 75,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}