{
  "docId": "019dd923-5de0-76bd-a169-a6c7b873f818",
  "docSlug": "bdad74ac4975af55",
  "documentTitle": "2021 Consumer Behavior Value Shake up",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 22,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "overcrowded",
  "nDataPoints": 9,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-a6c7b873f818/6",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-a6c7b873f818",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-a6c7b873f818.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-a6c7b873f818#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "38% of those who had never worked from home prior to the pandemic want to do so at least once a week in future.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-fefa-773b-abbc-592ea0e6ed68",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.55,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Grouped bar chart showing WFH frequency preferences across three time periods.",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a408b8dc-2c52-450d-932d-da4d1b299ab4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.47,
        "y": 0.36
      },
      "kind": "legend",
      "text": "March 19th – 25th\nJune 30th – July 5th\nFeb 25th – March 5th",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8f99695-603e-4858-9347-07b208db8e01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "metric",
      "text": "38% of those who had never worked from home prior to the pandemic want to do so at least once a week in future",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa7a6ca7-932b-4533-b237-39957a00e450",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.65,
        "y": 0.65
      },
      "kind": "metric",
      "text": "46% for all remote workers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc086bfc-94ec-4f47-a04b-e84c3a567556",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "WFH preference: 38%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-fefa-773b-abbc-5e2b772bb054",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Accenture Wave 10 Consumer Pulse, conducted Feb 25th – Mar 5th",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "776af17f-7e1f-4cb8-b013-b2e861dfd793",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Many new to working from home have been converted",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03bdc304-fd7a-4824-943f-d8e9a5384fc9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.27
      },
      "kind": "title",
      "text": "Anticipated future work from home patterns\nThose that never worked from home before the pandemic",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30a86bba-0449-44ae-82c2-169ff198f335",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de0d8-55f3-7778-835e-b13b15024629",
      "evidence": "Title states insight: 'Many new to WFH have been converted'.",
      "confidence": 85
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de0d8-5612-70e5-bee7-a5f0e6c63180",
      "evidence": "Grouped bar across survey waves shows trend.",
      "confidence": 75
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de0d8-5631-7370-ae96-8a4a010f6d53",
      "evidence": "Big '38%' callout pulls the headline number out of the chart.",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 2,
      "beatId": "019de0d8-51f2-73ea-a434-3f6274023fff",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Pulse data: at-home spend (p.3), WFH adoption (p.6), relocation (p.8).",
      "position": 1,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 6,
      "from": 4,
      "beatId": "019de0d8-528c-75dd-88da-44bb3e1cedcc",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "First Layer",
      "beatSlug": null,
      "evidence": "WFH adoption is the driver.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 2,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019de0d8-5307-7081-a644-eb40748d04d1",
      "evidence": "Three data exhibits (spend p.3, WFH p.6, relocation p.8), each set up by a context slide, point to a single pattern.",
      "position": 1,
      "objective": "Stack three evidence streams to prove consumers' center of gravity is shifting home",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 85,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}