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  "documentTitle": "2021 Consumer Behavior Value Shake up",
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      "text": "The home will be a hotspot for value creation, so CPGs need to be actively innovating to meet the new consumption occasions emerging.",
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      "text": "Local stores in residential areas will play an increasingly important role in their communities, and they therefore need to be prioritized as part of a holistic channel strategy. CPGs need to redefine their customer segmentation and service strategy to reflect localized needs and new value potential.",
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