{
  "docId": "019dd923-5de0-76bd-a169-a6c7b873f818",
  "docSlug": "bdad74ac4975af55",
  "documentTitle": "2021 Consumer Behavior Value Shake up",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 14,
  "pageCount": 22,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "thesis_headline",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-a6c7b873f818/14",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-a6c7b873f818",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-a6c7b873f818.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-a6c7b873f818#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.9,
        "w": 0.5,
        "x": 0.45,
        "y": 0.05
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22f66a36-5881-4f1a-9193-2da4b106b098",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "title",
      "text": "Remote workers demand convenience at home, creating new occasions to serve.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d20a1b81-4dae-4116-a1e1-e92491d96539",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Antithesis",
      "slug": "antithesis",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019de0d8-59e9-739a-b042-f1ff49c1e4e7",
      "evidence": "Loop juxtaposes 'demand for convenience' against 'struggle to access'.",
      "confidence": 65
    },
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019de0d8-59cb-73ae-912f-99bca65f218e",
      "evidence": "Loop frames a desire-vs-access pair, then bridges via case studies.",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de0d8-598f-71bf-8af1-8a34a161871c",
      "evidence": "Title: 'Remote workers demand convenience at home, creating new occasions'.",
      "confidence": 85
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de0d8-59ad-756d-b301-335fc3be89a8",
      "evidence": "Delivery-worker image carries the convenience theme.",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 9,
      "beatId": "019de0d8-5212-72a2-adf2-2ff7a360e0e8",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "$2T value migration (p.9-10), local-commerce shift (p.11-13), convenience gap & cases (p.14-16).",
      "position": 2,
      "confidence": 85,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 16,
      "from": 11,
      "beatId": "019de0d8-52ca-708f-ab2f-5f6732f01674",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Core Insight",
      "beatSlug": null,
      "evidence": "Local commerce winning; convenience gap opens.",
      "position": 4,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 14,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019de0d8-5367-7738-afed-0752c795460d",
      "evidence": "p.15 contrasts 68% want vs 41% can't access; p.16 shows Wabi/Room Service LATAM as bridge.",
      "position": 4,
      "objective": "Show the gap between WFH convenience demand and current accessibility, then bridge with case studies",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 75,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}