{
  "docId": "019dd923-5de0-76bd-a169-a6c7b873f818",
  "docSlug": "bdad74ac4975af55",
  "documentTitle": "2021 Consumer Behavior Value Shake up",
  "authorId": "Accenture",
  "authorName": "Accenture",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 1,
  "pageCount": 22,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/GCVr48Sd-tL1_fd9vYotv1ZshoXny-iDYN44k8IOBUg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iZGFkNzRhYzQ5NzVhZjU1L3AwMDEuanBn",
  "slideHref": "/slides/019dd923-5de0-76bd-a169-a6c7b873f818/1",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-a6c7b873f818",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-a6c7b873f818.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-a6c7b873f818#slide-1",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.75,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Copyright © 2021 Accenture. All rights reserved.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e11f8f39-b0f3-419d-aae5-d9dc16070f0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.08,
        "y": 0.08
      },
      "kind": "image",
      "text": "accenture",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1d2901e-392a-4afc-bfc2-a5fb36b3dfde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16e28732-80d9-423d-86cf-40c5bff3bb88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.6,
        "x": 0.05,
        "y": 0.54
      },
      "kind": "title",
      "text": "New epicenters of consumption. New opportunities for consumer goods growth.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d10ef570-cfa2-4042-a594-8703edd9d9ec",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019de0d8-53e6-76fb-86b8-912c36066f60",
      "evidence": "Cover crystallizes thesis: new epicenters of consumption.",
      "confidence": 65
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de0d8-53a5-740c-b33d-1224e8e9ac83",
      "evidence": "Full-bleed lifestyle photo on cover.",
      "confidence": 75
    },
    {
      "name": "Typography Hierarchy",
      "slug": "typography-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de0d8-53c6-71d3-a18c-6a1f3f3cc867",
      "evidence": "Big bold deck title dominates layout.",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/SrlnuS55Vy2r1sQeiLw6OvfuJ6vnLsf_cLWW2oElXmU/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iZGFkNzRhYzQ5NzVhZjU1L3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/c9LmnV8rMARpUoQgDrNTwKkmgPaqptVedive-yk5Kjk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iZGFkNzRhYzQ5NzVhZjU1L3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/xcSjvF_HIPzWSO1nPnYriUMOWcQKntNF77-jorTBqTk/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iZGFkNzRhYzQ5NzVhZjU1L3AwMDEucG5n"
}