{ "docId": "019dd923-5de0-76bd-a169-a22899d4368c", "docSlug": "b4a8fdf9bac26f10", "documentTitle": "Digital adoption in healthcare: Reaction or revolution?", "authorId": "Accenture", "authorName": "Accenture", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "portrait", "aspectRatio": 0.773, "pageNumber": 8, "pageCount": 12, "prevPage": 7, "nextPage": 9, "slideType": "next_steps", "function": "state_next_steps", "density": "dense", "nDataPoints": 0, "notes": "This is a transcript slide, likely from a webinar or presentation recording.", "elementsJson": [ "quote_block" ], "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a169-a22899d4368c/8", "deckHref": "/decks/019dd923-5de0-76bd-a169-a22899d4368c", "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-a22899d4368c.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-a22899d4368c#slide-8", "components": [ { "bbox": null, "kind": "callout", "text": "The real question is how do we move digital health adoption from reaction to revolution and how do we advance things from where they are at today to where they need to be.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-fefa-773b-abba-eae52c469262", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.4, "x": 0.11, "y": 0.92 }, "kind": "disclaimer", "text": "Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are trademarks of Accenture.", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c0eb765d-33b7-44e7-948d-83805ec471a9", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.42, "w": 0.38, "x": 0.11, "y": 0.52 }, "kind": "paragraph", "text": "First, on technology. A key next step is to build on the gains that we've achieved, specifically in areas like virtual care and remote patient monitoring. We saw massive uptake in virtual care and even remote patient monitoring solutions out of necessity during COVID-19. And we're seeing some of that sustained. The question is, how do we take the next step and use that to rethink care models and think about how we can blend both digital experiences and physical experiences in new and different ways? The second is experience. Josh mentioned a number of these things tied to the experience data points, but a big part of both my and Josh's passion to improve the experience is how do you use human-centered design principles to design services with people, both consumers, and clinicians, to make sure they're at the center of the service you're designing with technology as an enabler.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "12208463-1e59-4463-a10a-6c115aa88c11", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.42, "w": 0.38, "x": 0.11, "y": 0.09 }, "kind": "paragraph", "text": "Brian Kalis: Thanks, Josh. Before I go into the summary, I just want to thank everyone who's been putting questions in the chat window and encourage other questions that you may have. Feel free to put additional questions in the chat and we'll cover those. After we wrap up the summary. We looked across the areas of technology, experience, access and trust during the discussion today and in the survey. The real question is how do we move digital health adoption from reaction to revolution and how do we advance things from where they are at today to where they need to be. If we look across those same areas of technology, experience, access and trust, what do we do next?", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "16715294-687c-47c5-a08e-e1fe112f5f91", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.42, "w": 0.38, "x": 0.51, "y": 0.09 }, "kind": "paragraph", "text": "How do we create empathy? How do we create that connection? Technology is just a backstage actor and enabler of it. Often, the answer comes with a deep understanding of what are those humans' wants and needs? But the second or the third issue is access. So right now, people are generally satisfied with access. When you looked at it, however, digital wasn't playing a major role. So, I think there's an opportunity to make digital access one of the top choices and a key area of access to go forward. A lot of this can come through digital front door strategies where it can be a first line to get a question answered and then hand you off to different human connections, whether they're virtual human connections or someone in your community near your home.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ad7183be-4e0d-45a9-84f7-c378fcb91d82", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.35, "w": 0.38, "x": 0.51, "y": 0.52 }, "kind": "paragraph", "text": "Then lastly, trust. As Josh just mentioned, we have a lack of trust as a major issue across all sectors of the healthcare ecosystem whether it involves health plans, health providers, or pharmaceutical companies. However, there's an opportunity to leverage the trusted relationship of clinicians to drive improvements in digital health adoption, access and experience. Even though there are trust issues across all stakeholders, the clinician still has the center where there is trust and people are stating they want that trusted advice from their clinician and digital tools that will help them meet their health or healthcare goals over time.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e285e64b-3c8b-41b7-9f89-185a5cf3bd33", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "quote", "text": "The real question is how do we move digital health adoption from reaction to revolution and how do we advance things from where they are at today to where they need to be.", "attrs": null, "subkind": null, "toolName": "Authority citation", "toolSlug": "authority-citation", "confidence": null, "componentId": "019dd951-fefa-773b-abba-ed3e94f63000", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Antithesis", "slug": "antithesis", "agent": "Storyteller", "layer": "loop", "matchId": "019dd95a-0c43-7422-b2f4-995d4e7c8b5e", "evidence": "Reaction vs revolution paired in the same sentence", "confidence": 70 }, { "name": "Core Message Extraction", "slug": "core-message-extraction", "agent": "Architect", "layer": "slide", "matchId": "019dd95a-0c43-7422-b2f4-94bea108018d", "evidence": "Callout names 'real question': move from reaction to revolution", "confidence": 75 } ], "frameworks": [], "arcBeats": [ { "to": 8, "from": 5, "beatId": "019dd95a-0680-7418-820a-1fc5175b3374", "arcName": "The Consultant's Gambit", "arcSlug": "consultants-gambit", "beatName": "Solution & Approach", "beatSlug": "consultants-gambit-solution-approach", "evidence": "Access/trust/transparency themes; 'reaction to revolution' pivot", "position": 3, "confidence": 55, "parentBeatName": "Turn", "parentBeatSlug": "turn" }, { "to": 8, "from": 6, "beatId": "019dd95a-0680-7418-820a-2f21320571e2", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Implications (So What)", "beatSlug": "triple-take-the-implications-so-what", "evidence": "Trust ceiling, transparency, reaction-to-revolution framing", "position": 2, "confidence": 45, "parentBeatName": "Reflection", "parentBeatSlug": "reflection" } ], "loops": [ { "to": 11, "from": 8, "name": "Pivot", "slug": "17-pivot", "bestFor": "Project updates, board meetings, agile retrospectives", "matchId": "019dd95a-07fd-712f-b773-b7659f788cb4", "evidence": "Explicit 'reaction to revolution' framing, then service-design + new-care-model examples (Citybloc, virtual primary care).", "position": 3, "objective": "Reframe digital health from reactive tech rollout to human-centered service design", "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift", "confidence": 60, "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }