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  "documentTitle": "Digital adoption in healthcare: Reaction or revolution?",
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      "text": "How can pharma increase trust? We found that it's about making treatments more transparent and affordable.",
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      "text": "The implications here are how might we continue to empower consumers to understand what data they have access to? And how they can protect it and use it in good and safe and meaningful ways?",
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      "text": "How can pharma increase trust? We found that it's about making treatments more transparent and affordable. When we asked which of the following would increase trust, the highest was around reducing the cost for medications.",
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      "text": "4 million records breached per month. So it's hard not to be wary of security broadly, but particularly with the sensitivity of health information. Second is the heightened awareness of how data is used. Some of this is a bleed over from non-health.",
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      "text": "Rising to the top is also indicative of the broader call from across the ecosystem to remove the black box and help consumers be a part of driving their own journey.",
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      "text": "And an even smaller percentage of those that deemed pharma to be trustworthy in how they market things. Even with pharma being at the center of a lot of the pandemic, with the vaccine rollout, trust is stuck pretty low.",
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      "text": "We also wanted to look at and get a better understanding of pharma trust and collaboration with providers. Consumer insights show there's still quite a long way to go when it comes to this perception.",
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