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  "documentTitle": "Digital adoption in healthcare: Reaction or revolution?",
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      "text": "Without trust, there's only so much ceiling for digital adoption to grow.",
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      "text": "What else do we know about data and consumer perception? Through our research, we know that people are more aware of the risks and the benefits. So, when we asked consumers about considerations stemming from the increase in virtual care due to the pandemic, 73% said that they should have the right to approve the collection and use of PHI [protected health information] for any purpose beyond treatment. Based on the increase in virtual care, 64% said they are now considering data, data privacy and security needs more. Finally, due to the pandemic and increased virtual needs, 54% agree that PHI is valuable. They see that as valuable in advanced research like pharma and R&D.",
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      "text": "Without trust, there's only so much ceiling for digital adoption to grow. Let's dive a little bit into the findings. When we asked how much do consumers trust the following stakeholders to keep digital health information, including things like EMR data, secure, these were the levels for those that answered ‘very much trustworthy.’ A few things you can see right away: providers and pharmacies lead the way with the highest trust for keeping digital information safe. Technology, pharma, and government entities are the lowest. Another thing I think is interesting is that the trust levels have fairly low variability levels across stakeholders within the four-year time span. Consequently, trust has remained fixed. The implications here are providers remain the key channel for consumers, given the level of trust that's placed on them, both for safeguarding important information but also to reinforce our notions that the provider/patient relationship is key for improving outcomes and adherence.",
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      "text": "They are a lot less trusting when it comes to other ecosystem players, such as tech, pharma, and government. And overall, I think the takeaway for us is that trust needs to be in place to move the needle on digital adoption.",
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      "text": "From Amazon and Amazon Care and Pharmacy or Google with Google Health and Care Studio, Microsoft with their Nuance acquisition, there's a lot of growth there from the tech perspective. And they're making inroads. But for solutions that become closer to the consumer, there, the big tech growth may be hampered so long as trust levels remain low. That's something they're going to have to combat, depending on the types of services that are provided and how much those are going to be business-to-consumer models.",
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      "text": "It's key for data, but it can be extended as kind of a microcosm to broader things that we would need healthcare providers to help with. On the big tech side, we're seeing a lot of inroads, they're making all the headlines in terms of extending beyond their public cloud platforms and into integrated services.",
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      "text": "So, I think a few key drivers that pop out here are one, I think there's a heightened awareness of data. A lot of that comes from the negative side of data breaches across the industry. Healthcare is certainly not immune. I think over the last 12 months, there have been 700-some breaches,",
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