{
  "docId": "019dd923-5de0-76bd-a169-92c8f267bb90",
  "docSlug": "da3010a820ccf121",
  "documentTitle": "US Diversity, Equity, and Inclusion Report",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.413,
  "pageNumber": 29,
  "pageCount": 40,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "Includes a quote, a team photo, and a headshot of the lead partner.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "big_number",
    "photo",
    "headshot",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-92c8f267bb90/29",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-92c8f267bb90",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-92c8f267bb90.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-92c8f267bb90#slide-29",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "There's a huge opportunity to personalize health care for women and cater services to their needs. Many solutions have not been created or adapted for women.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac61-d8b0834fac41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.2,
        "x": 0.77,
        "y": 0.05
      },
      "kind": "image",
      "text": "Sam Juraschka",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cec48a5a-f344-4da6-ad72-2c4e58a7e4a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.03,
        "y": 0.7
      },
      "kind": "image",
      "text": "Group of people in a meeting",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba681751-c486-4e8c-adbe-66b17da49afb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.03,
        "y": 0.53
      },
      "kind": "metric",
      "text": "2.4% Capital invested in US startups that goes to women-founded companies",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7888ce68-754b-4848-b82b-7d8b7047e987",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.25,
        "y": 0.53
      },
      "kind": "metric",
      "text": "4% Research spending targeted toward women's health despite women making 80% of health care decisions in the US",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84257a46-94c8-4524-beb1-4c2728ce3f7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Research spending targeted toward women's health: 4%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac61-e207c951d99f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.03,
        "y": 0.29
      },
      "kind": "paragraph",
      "text": "Women make 80% of health care decisions in the US, yet only 4% of research spending is targeted toward women's health. In the financial services industry in the US, women control $10 trillion in household financial assets, yet only 28% feel confident about how to invest their money.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec081aec-1ab3-4f53-9008-e6c7caca49f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.53,
        "y": 0.65
      },
      "kind": "quote",
      "text": "There's a huge opportunity to personalize health care for women and cater services to their needs. Many solutions have not been created or adapted for women.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "313e39f4-d7b5-4256-a504-e1fbf3018570",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "There's a huge opportunity to personalize health care for women and cater services to their needs. Many solutions have not been created or adapted for women. — Sam Juraschka",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac61-df6e81dc8de8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "InnovateHer: Building Solutions for Women's Health and Wealth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d83e954-a97e-4b4f-9f8d-028c17717a79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.53,
        "y": 0.05
      },
      "kind": "title",
      "text": "Turning a Personal Challenge into Change",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a395fd8f-c4df-4f48-815b-44872c4eea75",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-970f-1de27a108bbe",
      "evidence": "'4%' cited as women's health investment share.",
      "confidence": 70
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-970f-21d46d0941e3",
      "evidence": "Frames unmet need in women's health.",
      "confidence": 65
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 39,
      "from": 7,
      "beatId": "019dd95a-0702-74a3-87e3-3387136db0eb",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Representation data, BLISS, case studies, awards across all pillars.",
      "position": 4,
      "confidence": 60,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 32,
      "from": 6,
      "beatId": "019dd95a-0702-74a3-87e3-3d2a55057bff",
      "arcName": "The Golden Circle",
      "arcSlug": "golden-circle",
      "beatName": "How",
      "beatSlug": "golden-circle-how",
      "evidence": "Workplace and Work pillars detail mechanisms (BLISS, CIE, programs).",
      "position": 2,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 25,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-088c-724c-b30f-5fb2d864e8be",
      "evidence": "Three pillars overview then minority entrepreneurs, supplier diversity, InnovateHer cases.",
      "position": 5,
      "objective": "Zoom from CIE three pillars into specific client cases",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 65,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}