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  "documentTitle": "The China growth opportunity",
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      "text": "MNCs can no longer rely entirely on the luster of their global brands to win and retain loyalty among Chinese consumers.",
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      "text": "Re-evaluate global value chains. With trade tensions seemingly chronic, companies should reassess their manufacturing and sourcing footprints in light of higher tariffs and expanding non-tariff barriers.",
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      "text": "Embrace an “in China for China” strategy. MNCs can no longer rely entirely on the luster of their global brands to win and retain loyalty among Chinese consumers.",
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      "text": "Use China as a source of innovation. As China’s indigenous R&D and product innovation capabilities grow, more MNCs need to shift their focus from “transferring” technology to Chinese partners to absorbing new know-how.",
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      "text": "© 2023 Boston Consulting Group",
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