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  "documentTitle": "The China growth opportunity",
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      "text": "MNCs are facing strong Chinese companies not only in emerging markets but increasingly in their highly profitable home markets as well.",
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      "text": "MNCs are therefore facing strong Chinese companies not only in emerging markets but increasingly in their highly profitable home markets as well. This competitive challenge is sure to grow in the years ahead.",
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      "text": "To succeed and manage risks in light of the structural shifts we've described, many MNCs will need to refine their approaches to China. Here are four key strategies:",
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      "text": "Cars by Geely. Some new companies are also having initial success competing in global markets. The B2C fast fashion e-commerce company Shein, for example, has become a truly international player. Shein is expanding its footprint to the US, Middle East, Europe, and Southeast Asia.",
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      "text": "Chinese government support, be it preferential financing or facilitation of infrastructure contracts through its Belt and Road Initiative, plays a part in enabling overseas expansion. So does the critical mass that Chinese companies have built in their home market. But it's also true that Chinese companies are already offering globally competitive products and services in a range of industries, including construction machinery, telecom equipment, mobile handsets, and passenger cars. Their products are proving particularly successful with price-conscious consumers in emerging markets. Chinese companies are also starting to invest in developing intellectual property, after-sales services, and other capabilities that are needed to better compete in advanced markets such as the US and EU.",
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      "text": "Four China Strategies for the 2020s",
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