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  "notes": "The slide uses a bar chart to compare different causes of fire-related financial losses for MSMEs, with a callout emphasizing the impact of generator-linked fires.",
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      "kind": "callout",
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      "text": "Losses from fire incidents include sales lost from damaged goods and lost sales from market closure. Market closure represents >50% of total sales lost, as markets are closed for ~2-5 months following fire outbreak, resulting in significant monthly losses in market revenue of ~USD2-4m",
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      "text": "1. Sales of MSME in markets is calculated to be ~USD23-28bn. Assumes MSME's make ~$3.5k annually in sales; 2. Estimated sales lost across each fire type includes both loss of goods due to damages as well as market closure loss 3. Market assumed to be closed for ~2-5 months after fire outbreak; 4. Exchange rate used is NGN400/$ Source: SMEDAN Report, 2017; Economist Intelligence Unit; Africa Consumer sentiments; Planet Retail; Euromonitor; Consultant's analysis",
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      "text": "MSMEs in markets lose ~USD100-300m annually (~1% of their gross sales) to fire incidents caused by generator sets",
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