{
  "docId": "019dd923-5de0-76bd-a169-4860a5e6331b",
  "docSlug": "e2e7096e37c1d9e3",
  "documentTitle": "BCG&#x27;s Guide to Cost and Growth",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 24,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "pie_chart",
    "callout_box",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a169-4860a5e6331b/6",
  "deckHref": "/decks/019dd923-5de0-76bd-a169-4860a5e6331b",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a169-4860a5e6331b.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a169-4860a5e6331b#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.33,
        "y": 0.35
      },
      "kind": "callout",
      "text": "40% of executives continue to feel unprepared for potential future market shocks, despite navigating years of disruptions like COVID, supply chain crises, the ChatGPT launch, and other economic upheavals",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38ddd4fc-4115-47a2-b667-235128377def",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "chart",
      "text": "40% of executives feel unprepared",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d38ae668-bb32-4128-a1cb-5558fcf3eada",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "list",
      "text": "Geopolitical tensions and supply chain: Ongoing conflicts impact trade and market stability; companies should use scenario planning and diversify supply chains to enhance resilience",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "255e4b01-cd00-4d7d-9fd3-4c8f400feae1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.55,
        "y": 0.65
      },
      "kind": "list",
      "text": "Rapid technological changes: Companies struggle to keep up with innovation yet need to adapt quickly by implementing new tech and upskilling employees",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb531879-72e8-4f79-a169-fe487a0dfe34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "executive preparedness: 40%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-048f-732a-ac64-d6a95920fb77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: BCG global executive survey on strategic priorities (N=570) Q4 2024; BCG analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddd64d79-9498-4ada-a859-8caa947c0400",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "40% of executives feel unprepared for market shocks heading into 2025",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "038bf9f9-7767-4274-a49b-4d0df27a8361",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-12a5-7665-b6fd-b75fd73c176c",
      "evidence": "Title quotes the headline stat: '40% of executives feel unprepared...'",
      "confidence": 92
    },
    {
      "name": "Contrast Principle",
      "slug": "contrast-principle",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-12a5-7665-b6fd-c040d5b1a166",
      "evidence": "Bold red-emphasis number contrasts with surrounding grey text",
      "confidence": 70
    },
    {
      "name": "Opening Hooks",
      "slug": "opening-hooks",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-12a5-7665-b6fd-bb48ecad1833",
      "evidence": "Startling statistic 40% used as the hook",
      "confidence": 80
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-12a5-7665-b6fd-bd216af45d88",
      "evidence": "Single oversized 40% standout against descriptive copy",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87d9-bef56eb7c023",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Intro + 2025 macro outlook, regional sentiment, US election trigger",
      "position": 1,
      "confidence": 88,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 9,
      "from": 5,
      "beatId": "019dd95a-0702-74a3-87d9-d26b23d04e86",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Survey data on regional sentiment and tariffs",
      "position": 1,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "019dd95a-088b-72c8-b7e1-c7924ae56daa",
      "evidence": "Regional sentiment (p.5) + 40% unprepared (p.6) + tariff concerns (p.7-8) + 85% taking action (p.9).",
      "position": 1,
      "objective": "Establish 2025 urgency from macro context + US election trigger",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 82,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}