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  "documentTitle": "BCG's Guide to Cost and Growth",
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      "kind": "callout",
      "text": "In a challenging economic landscape, companies that prioritize productivity growth through disciplined cost management will outperform those that choose to absorb margin pressures or pass costs on to consumers",
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      "text": "#1 Cost management: 33% of corporate leaders are prioritizing cost reduction as most critical, +8pp compared with 2024. #2 Growth/Expansion: Growth remains a focus, with 70% of executives reporting that they have sufficient mid-term visibility to make informed investment decisions. #3 Revenue management: Executives are looking into pricing strategies to manage potential rising supply chain costs while addressing end-consumer pressures.",
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      "text": "priority ranking: 33%",
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      "text": "Source: BCG global executive survey on strategic priorities (N=570) Q4 2024; BCG analysis",
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      "text": "What are the top three strategic priorities for executives heading into 2025?",
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      "evidence": "Three explicit strategic priorities #1/#2/#3",
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      "evidence": "Cost mgmt is #1 priority but only 48% hit targets",
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      "evidence": "Top 3 strategic priorities (p.11) then top 5 cost-efficiency levers (p.12).",
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