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  "documentTitle": "Global Entertainment & Media Outlook: 2020-2024",
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      "text": "As they strive to meet consumers where they are—predominantly at home and online—businesses are creating new arrangements and combinations aimed at opening up new revenue opportunities.",
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      "text": "Mashups present opportunities for new business models",
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      "text": "Historically, advertising spending has risen and fallen in tandem with consumption. Not this year. Global E&M revenues will fall 5.6% in 2020, compared with a dramatic 13.4% decline for global advertising.",
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      "text": "Source: PwC Global Entertainment & Media Outlook 2020–2024 (www.pwc.com/outlook), Omdia",
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