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  "notes": "The chart illustrates a 'K-shaped' divergence between digital subscription growth and traditional box office decline.",
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      "text": "Historically, E&M spending by consumers has been discretionary and tied tightly to macroeconomic conditions. A negative economic shock has tended to push spending to drop off faster than economic activity. But increasingly, many people regard their digital E&M spending—a Netflix subscription or mobile data allowance—as a utility on a par with water or electricity and therefore a non-discretionary expense.",
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      "text": "Hastening the arrival of industry tipping points. The acceleration of change has forged several compelling industry tipping points, as the lines on graphs cross and diverge, forming their own K shapes.",
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      "text": "Note: 2019 is the latest available data. 2020–2024 values are forecasts. Source: PwC Global Entertainment & Media Outlook 2020-2024 (www.pwc.com/outlook), Omdia",
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