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  "documentTitle": "Global Entertainment & Media Outlook: 2020-2024",
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      "text": "Note: All data, charts and graphs (unless stated otherwise) in this publication are taken from the Global Entertainment & Media Outlook 2020–2024.",
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      "text": "Books\nBusiness-to-business\nCinema\nData consumption\nInternet access\nInternet advertising\nMusic, radio and podcasts\nNewspapers and consumer magazines\nOTT video\nOut-of-home advertising\nTraditional TV and home video\nTV advertising\nVideo games and esports\nVirtual reality",
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      "kind": "paragraph",
      "text": "To access the full segment definitions for the Outlook, please visit www.pwc.com/outlook",
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      "text": "Forecasting methods\nAll forecasts are prepared as part of a collaborative, integrated process involving both quantitative and qualitative analysis. The forecasts are the result of a rigorous process of scoping, market mapping, data collection, statistical modelling and validation.",
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      "text": "Definitions\nDo you want access to consumer and advertising spending data at the click of a button? The Global Entertainment & Media Outlook is a comprehensive source of global analyses and five-year forecasts of consumer and advertising spending for 14 segments across 53 territories:",
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      "text": "Historical data collection\nAll the forecasts have been built by starting with the collection of historical data from a variety of sources. A baseline of accurate and comprehensive historic data is collected in the first instance from publicly available information, including from trade associations and government agencies. When this data is used directly, these sources are cited accordingly. In addition to this, interviews with relevant associations, regulators and leading players have been conducted to gather insights and estimates not available in the public domain. When this information is collected, it is used as part of the calculations and the sources are proprietary.",
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      "text": "Methodology and definitions",
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