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  "documentTitle": "Global Entertainment &amp; Media Outlook: 2020-2024",
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  "notes": "The slide combines qualitative analysis of M&A activity with a quantitative chart on podcast industry growth.",
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      "text": "During 2020, the pervasive uncertainty generated by COVID-19 and volatility in equity markets have led to a dearth of investment capital and a decline in M&A activity.",
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      "text": "Listening up: As the audience for podcasts soars, ads follow.",
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      "text": "Global podcast advertising revenues: 22.2%",
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      "text": "During 2020, the pervasive uncertainty generated by COVID-19 and volatility in equity markets have led to a dearth of investment capital and a decline in M&A activity. For the first time in recent memory, we've lived through a 12-month period with no mega-deals. But there's been plenty of smaller-scale activity. Just as consumers are constructing their own bundles of content, companies are developing their own bundles of capabilities and assets so they can reduce their exposure to slow-growing sectors, meet consumers where they are today and create new opportunities for engagement.",
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      "text": "The lack of M&A doesn't mean scale doesn't matter. In fact, in 2020, across the board, we saw a return to scale, especially in the digital advertising sector. Disney, Time Warner, Apple and Comcast NBCUniversal are all gigantic companies with massive amounts of content. Yet analysts often fret that they are just not big enough. Scale brings the ability to approach millions of consumers with a massive portfolio and deliver millions of individualised experiences. Consumers are willing to pay, but only if the content resonates with them and—in many cases—only if they can consume as much as they want. In September 2020, Microsoft announced plans to acquire video game publisher ZeniMax Media, for US$7.5bn, as part of an effort to expand the array of content it can supply to Xbox users. Some companies are using deals to build scale. Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and",
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      "text": "Note: 2019 is the latest available data. 2020–2024 values are forecasts. Source: PwC Global Entertainment & Media Outlook 2020–2024 (www.pwc.com/outlook), Omdia",
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