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  "documentTitle": "Global Entertainment & Media Outlook: 2020-2024",
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  "notes": "The chart highlights the shift from non-digital to digital advertising spending, with 2019 as the last actual data point and 2020-2024 as projections.",
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      "text": "With the lines having crossed, digital advertising is expected to grow at a 4.8% CAGR through 2024 while non-digital advertising flatlines.",
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      "text": "Advertising spending remains sluggish. Cleavages can also be seen in advertising—at several levels. Although advertising typically tracks consumer spending activity, as noted, it is likely to be a laggard in this recovery...",
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      "text": "percentage growth rates, albeit from smaller bases. In overall spending through 2024, Egypt leads the way with growth at 17.3% compounded annually; Nigeria, India and Pakistan also boast double-digit CAGRs...",
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      "text": "Note: 2019 is the latest available data. 2020-2024 values are forecasts. Source: PwC Global Entertainment & Media Outlook 2020-2024 (www.pwc.com/outlook), Omdia",
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